Masterfoods Builds on ‘Make Dinnertime Matter’ Platform with New Film

Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter.

The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special.

Tim Hicks, marketing director, Mars Food, Australia said: “We believe dinnertime should be a time to be enjoyed with your loved ones. At MasterFoods we’re proud to have a product range that enables everyone, regardless of cooking ability, time or budget, to Make Dinnertime Matter.”

The moving story shows how a simple dinnertime tradition can become something special that’s passed down through the generations, and acts as a reminder that nothing beats a home-cooked dinner with loved ones.

The film was directed by Finch’s Jae Morrison and features a cover version of Stevie Winwood’s ”Higher Love”, performed by his daughter.

Luke Hawkins and Ben Smith, CDs, Clemenger BBDO, Sydney said: “We’ve lost count of how many times we’ve watched this film during production, yet every time we do, we’re inspired to get home for dinner. Hopefully the rest of Australia will feel the same.”

The campaign will run across Australia and New Zealand across TV and online channels throughout 2017.


Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Director: Luke Hawkins
Creative Director: Ben Smith
Creative: Carolina Pinheiro
Creative: Guilherme Machado
Head of Planning: Kit Lansdell
Group Account Director: Charlie Elliott
Senior Account Director: Emily Taylor
Account Director: George Robertson
Senior TV Producer: Jo Howlett
Senior Sound Engineer: Anthony Tiernan
Offline Editor: Tim Mauger
Online Editor: Quade Biddle
Production Company: Finch
Director: Jae Morrison
EP/Head of Projects: Karen Bryson
Producer: Claire Thompson
DOP: Tim Tregoning
Post Production: Finch
Post Producer: Hazel Gibson
Marketing Director, Mars Food Australia: Tim Hicks
Marketing Manager, Mars Food Australia: Dave Pearson
Senior Brand Manager, Mars Food Australia: Margaret Hooper

Source: Campaign Brief

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