McDonald’s Burgers Creatively Broken Down Into ‘Pantone Swatches’

McD_PANTONE1McDonald’s has worked together with Leo Burnett Dubai to come up with an eye-catching campaign.

McD_PANTONE4Taking reference from the Pantone colour chart, the agency has broken down some of McDonald’s signature burgers, and placed each ingredient on “swatches” labeled with their names.

McD_PANTONE2For example, the McChicken consists of sesame seed bun, mayonnaise, lettuce, a McChicken patty and a bun, arranged accordingly in its serving order.


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