McDonald’s to Release New Fashion Line in Celebration of Global McDelivery Day

McDonald’s will be the latest fast food restaurant to release a collection of apparel, following KFC and Pizza Hut.

The fashion line—called the McDelivery Collection—is a collaboration with UberEATS and will be released as part of Global McDelivery Day on July 26, when McDelivery services will be available across the globe.

McDonald’s spokesperson Lauren Altmin told Adweek: “At McDonald’s, we continue to raise the bar for our customers—with new recipes, a fresher look, and now new levels of convenience through McDelivery with UberEATS.”

“To celebrate, we created the McDelivery Collection, a fun line of items designed to help people savour the delivery experience, whether they’re craving a Big Mac snuggled up on their couch or sharing some fries with friends in the park,” continued Lauren.

McDonald’s actually created a line of Big Mac merchandise back in 2015. But the McDelivery Collection explores more menu items and more types of products. The collection is free of cost—but only select cities can access the clothing by ordering McDonald’s via UberEATS on Global McDelivery Day.

Source: Adweek

  Apparel, Campaign, Fashion Line, Fast Food, Global McDelivery Day, Home Delivery, Marketing, McDonalds, Promotion, UberEATS