McDonald’s Unveils New Minimalistic Ad Campaign

Fast food giant McDonald’s has teamed up with creative agency TBWA/Paris to create a new minimalistic ad campaign that depicts the company’s “Big 6” menu items as icon-esque illustrations.

According to Adweek, this is a follow-up to McDonald’s ‘Unbranded’ campaign from last year, which featured the menu items photographed up close without branding.

TBWA/Paris described the campaign as “unique and modern, in the McDonald’s brand image,” “exclusive, simple and universal, just like the six iconic products,” and “a fun and intriguing addition to our cities”.

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