The Original Light Beer is bringing Miller Lite Free Rides to six cities this fall, helping football fans enjoy the game responsibly. To kick off the upcoming season, Miller Lite, in partnership with local public transit companies, will provide Free Rides to fans in Atlanta; Chicago; Cincinnati; Green Bay, Wisconsin; Nashville, Tennessee; and Philadelphia.
“We’re teaming up with our professional football and stadium alliances across the country to remind fans that the best game time moments are those enjoyed responsibly,” said Cris Rivera, Miller Lite Director. “For our fans, game time means Miller Time and thanks to Miller Lite Free Rides and the support of our local distributor and public transit partners, they can leave the driving to us.”
Since its inception 28 years ago, the Free Rides program has provided safe rides to more than 4.8 million people in 20 cities across the country. During the 2014-2015 season, Miller Lite partnered with local distributors and transit companies, along with the Philadelphia Eagles and Atlanta Falcons, to provide more than 73,000 fans with safe, free rides on select game days. The program is part of MillerCoors overall commitment to helping ensure beer drinkers have a great time by enjoying its products responsibly.
“At MillerCoors, we’re committed to promoting the responsible enjoyment and marketing of beer,” said Kim Marotta, MillerCoors Director of Sustainability. “Miller Lite Free Rides is our flagship responsibility program, and we’re excited to provide even more fans with a safe ride so they can have a great time on game day.”
During the 2015-2016 season, Miller Lite Free Rides will be offered in the following cities. For specific details and route information, visit here.
As part of MillerCoors 2020 sustainability goals, the brewer aims to stand 20 million strong against drunk driving, doubling its initial commitment established in 2008. Safe ride initiatives like Miller Lite Free Rides and the company’s partnerships with local public transit companies and Uber are a critical component of meeting that goal.