Minibar, the premier online destination providing consumers and businesses with access to on-demand alcohol delivery, announced the launch of a partnership with Absolut Vodka, the number one premium vodka in the U.S.
The partnership is a pilot program launching in New York that provides users with custom cocktail kits on-demand for the holidays. The two options available for purchase include a Cosmopolitan Kit and a Vodka Gimlet Kit.
Lara Crystal, co-founder and co-CEO of Minibar stated, “Absolut is one of the most iconic brands in the world and we’re thrilled to partner with them to bring a unique offering to the Minibar consumer.”
Since launching in February 2014, Minibar has moved quickly to become the one of the leading alcohol delivery service in New York. They recently expanded to San Francisco, Chicago, and Dallas, with plans to launch more cities soon.
“Minibar provides us with a unique way to connect directly with consumers to bring our cocktails to life,” said Tim Murphy, Vice President Digital & Media at Absolut. “The brand they’ve built clearly resonates with our target audience.”
The partnership will run through the end of the month, or until supplies last.