MorningStar Farms Introduces Five New Flavour Combinations to their Line of Heat-And-Serve Veggie Bowls

MorningStar Farms, a leader in plant-based food innovation for over 40 years and the world’s largest producer of frozen meat alternatives, announced the release of five new, 100% vegetarian heat-and-eat veggie bowls. The line of delicious, easy-to-prepare meals are bursting with bold flavours and offer a unique twist on classic favourites, sure to satisfy a variety of culinary cravings.

Offering internationally-inspired varieties, as well as unique twists on classic favourites, such as Chik’n pot pie with a creamy wine and herb sauce, an Italian veggie sausage bake with creamy béchamel and tomato basil sauces, and vegan Japanese soba noodles with a zesty soy ginger garlic sauce, the new MorningStar Farms bowls deliver full flavour and true-to-meat texture.

“Our new protein-packed veggie bowls combine a blend of flavourful ingredients and seasoning with superior taste and texture,” said Todd Smith, director of brand and innovation marketing at MorningStar Farms. “We know that more and more people are looking for convenient and nutritious meal options, including tasty alternatives to meat. That’s why we’re excited to debut our latest line-up of tasty, veggie-full products that are not just good for you, but that are also good for the planet.”

Each of the new bowls, along with more than 30 other MorningStar Farms products, such as meatless burgers, breakfast sandwiches, and Meal Starters, taste great and are good for you. In fact, it’s been shown that a veggie-based meal tends to be lower in cholesterol and saturated fats than their meat-based counterpart. Beyond personal health, eating more veggie meals in place of meat-based meals is also good for the planet, with a range of environmental benefits, such as helping reductions in water consumption, greenhouse gas emissions and land usage.

The full collection of new bowl flavours include:

• MorningStar Farms Japanese Soba Noodles: A flavourful and authentic tasting blend of soba noodles, veggie Steak Strips, edamame and bamboo shoots in a zesty soy ginger garlic sauce
• MorningStar Farms Moroccan Medley: A sweet and spicy blend of peppers, sweet potatoes, green beans and Chik’n Strips over couscous in a spicy Harissa sauce
• MorningStar Farms Chik’n Tikka Masala: A colourful and spicy blend of veggies, veggie Chik’n Strips and authentic spices, with a savoury tomato curry sauce and a side of naan
• MorningStar Farms Italian Sausage Bake: A combination of spinach, zucchini, Veggie Sausage Crumbles™ and cheese layered with béchamel and tomato basil sauces
• MorningStar Farms Chik’n Pot Pie: A spin on the classic pot pie with Veggie Chik’n Strips and a creamy wine and herb sauce topped with a biscuit crust

These five bold new flavours join the existing award-winning line-up of MorningStar Farms veggie bowls, which was first introduced in spring 2016 and includes favourites such as Tuscan Greens & Beans, Spicy Black Bean Enchilada, Thai Yellow Curry, and Mushroom & Asparagus Orzo.

Source: Kellogg Company

  Food, Kelloggs, Meat Alternatives, MorningStar Farms, New Flavours, Product Launch