Motif Packaging Design By Interabang

FAB Feature: Winner of a Gold FAB Award for Packaging Design at The 22nd FAB Awards - International Food And Beverage Creative Excellence Awards!

FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We highlight Motif  and Interabang‘s success at The Awards Show as GOLD FAB Award Winners for Packaging Design at The 22nd FAB Awards.

Motif is a collective of artists, illustrators and mark-makers who produce premium mints in design-led packaging that acts as a showcase for their art. Motif’s physical packs are pocket size tins, which are shareable, collectible and have a shelf life beyond their original purpose. They asked Interabang to create a name, visual identity and packaging brand guidelines that would communicate this offer.

The concept of continually refreshing the range of limited-edition tins led to the name Motif, suggesting an idea that appears repeatedly in an artist’s work.

A Motif also describes a pattern, which led to the logo working as a repeatable arrangement. Its placement moves across the pack on each range, differentiating between them and implying a pattern.

Cues were taken from the art world – such as artist’s series being numbered – and the label band is removable, leaving the canvas unadorned apart from a subtle logo emboss.

‘We are absolutely delighted to be recognised by the FAB Awards for our packaging design – an ongoing labour of creative love here at Motif. In a category more known for the disposable, we aspire to be anything but with our stylish and collectible mint tins. Many thanks to the wonderful team at Interabang for helping bring our brand to life!’ – Motif


Adam Giles, Creative Director
Ian McLean, Creative Director
Kellen Brown, Designer
Laura Hiscock, Designer
Illustration and Art, Motif

SourceFAB News

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