Mustard Brand’s Crowd-sourced Emmy Speech

After returning in 2013 from a 15-year mass market advertising hiatus, Grey Poupon returned with a campaign from CP+B. Their TV spot “The Chase” was nominated for an Emmy and although they didn’t win, they wanted to do the tasteful thing and share the honour of being nominated with their fans.

So last week, Grey Poupon posted on Facebook and Twitter asking fans to contribute a line or two to what would become the first crowd-sourced Emmy speech. And last night after the Emmy broadcast, the brand post this official video message:

http://www.youtube.com/watch?v=5A4y1BGJEpU

  CP&B, Creative, Crowd-sourced, Emmy Award, Food, Grey Poupon, Mustard, The Chase