Over the years, NESCAFÉ has played a key role in creating and enhancing coffee moments for people around the world. This is why NESCAFÉ has created a new brand platform, “Make Your Moment Matter”, to celebrate these life moments that we often take for granted and encourage people to take the time to enjoy them over a cup of coffee.
The new platform first launches in Europe falls under NESCAFÉ Gold, with a campaign idea focused on savouring the moments that matter. NESCAFÉ stands for quality coffee and quality moments.
In our increasingly complex and busy lives, it’s the simple, everyday moments with the ones that matter that means the most and we should start savouring them with a NESCAFÉ Gold.
The film features a mother who is feeling the pressures and strains that come with becoming a new mom. She is watching her mother playing with her daughter with love and admiration and enjoying the moment of peace. Her father notices her and decides to make a cup of coffee and share this moment of connection with his daughter.
The campaign created by Publicis.Poke and Publicis Conseil, focuses on little things in our everyday life that can make all the difference. And why it is important to appreciate them.
This global brand campaign includes TVCs, print and online ads, radio, website refresh, and a robust social media engagement campaign on Facebook and Instagram, – linking the care we put into our relationships with the care and attention that goes into making a cup of NESCAFÉ GOLD.
Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis.Poke)
Global CCO Publicis WW: Bruno Bertelli
Global Creative Director: Davide Boscacci
CD/Head of Copy: Lauren Ellis
CD/Art Director: Poppy Donaldson
Senior Art Director: Denis Trichet
Copywritrer: Laura Kalfon
General Manager: Dennis DeYonker
Business Director: Shannon Eddy
International Account Director: Michelle Rogan
Senior Strategic Planner: Daniel Groh
Managing Partner (UK): Katie Edwards
Production House: Prodigious
Co-CEO Prodigious France: Christopher Thiery
Chief Executive Producer: Romain Guilbert
Head of Production: Thomas Marion
Producers: Thibaud Garron & Florent Fay
Directors (acting): Samuel & Gunnar
DOP: Ottar Gudnason
Director (table top): Jean Paul Freney
Photograph: Felix Reed
Print Producer: Paul Gazai
Line Producer: David Chouchana
Post Production: Prodigious
Post Producer: Mass & Jane Jamaux
Song: Stand by me