NEW NON-ALCOHOLIC DRINKS TRADE ASSOCIATION LAUNCHES IN UK AND EUROPE AS SECTOR BOOM CONTINUES

A new board of drinks industry professionals is being launched in the UK and Europe today by the North American based Adult Non-Alcoholic Beverage Association (ANBA) to unite non-alcoholic adult drinks brands across the world with the category expecting to grow to $30 billion by 2025.*

As consumer preferences switch increasingly to non-alcoholic alternatives.  To meet the need for global standards and a unified voice in this sector, the Adult Non-Alcoholic Beverage Association (ANBA) is now establishing its second chapter, representing European & UK producers.  

The first chapter, established in North America, has already worked to foster growth in the beer, wine, spirits, and ready-to-drink cocktails categories, and ensure that consumers have access to a wide range of high-quality non-alcoholic drinks for every social occasion.  This is now expanding to the United Kingdom and Europe to support the exciting growth this sector of the drinks industry is experiencing.

ANBA has been created to tackle the absence of universal regulations, improve guidelines for international trade and market expansion, and provide a central entity for key stakeholders – consumers, retailers, suppliers, and complementary industries.

Founding Board Members of ANBA UK/EU include Lyre’s Spirits Co, Thomson & Scott Noughty, Savyll, lsh Spirits, Drop Bear Beers, Mocktails, Lucky Saint, Big Drop Brewing, and Mindful Brands.

“Non-alcoholic drinks founders have universally recognised that together they are stronger. With market share growing faster than regulation, this new ANBA UK/EU chapter has an important task to ensure regulatory landscapes remain fair and give consumers confidence in the quality of the products our members offer,” said Mark Livings, ANBA Board Chair and Lyre’s Sprits Co Co-Founder.  “With a united voice through ANBA, we will bring stronger relevance, acceptance and sustainable growth to our rapidly developing share of the global drinks industry.”

The UK/EU chapter of ANBA will work in alignment with the North American chapter, creating a paradigm shift in the non-alcoholic category and fundamentally changing the way people drink around the world.

ANBA will accomplish this through:

• Educating and engaging all stakeholders to accelerate industry growth;
• Creating industry and regulation compliance standards for the industry;
• Developing advocacy, policy, and government affairs strategies that protect and support its members;
• Providing the latest industry insights and trends;
• Leveraging collective buying power for member discounts on business tools and services;
• Providing professional development, networking, and business support to members.

Amanda Thomson, CEO and Founder Thomson & Scott comments: “The timing of ANBA’s launch is perfect. To date, the alcohol-free producers who are becoming increasingly relevant in the global drinks market have not had a voice. Instead, the big alcohol producers have spoken for us.  This platform gives us the much needed opportunity to put our flag in the sand on the issues that matter. It’s a game-changer!”

ANBA is formed by entrepreneurs and leading brands in different segments of the adult non-alcoholic beverages space, including beer, wine, spirits, ready-to-drink cocktails, mixers, and more. This is a group of innovators and forward thinkers propelling the category to expand and change the way the world drinks.

In the US, the association represents names such as Athletic Brewing Co., CERIA Brewing, Grüvi, H2OPS Sparkling Hop Water, Hella Cocktail Co. Partake Brewing, Ritual Zero Proof, Spiritless, Starla Wines, Töst, WellBeing Brewing Co, and over 60 other adult non-alcoholic beverage brands. To learn more, visit https://nabeverages.org.

*Global Market Insights Report: The global market for non-alcoholic drinks is expected to grow to $30 billion by 2025, according to Global Market Insights. In the U.S., non-alcoholic (NA) spirits soared 113.4% in the last year, when compared to the year before. NA beer drove 31.7% of growth and NA wines 39.4%, according to NielsenIQ.

Source: Adult Non-Alcoholic Beverage Association (ANBA)

  Amanda Thomson, ANBA, Mark Livings