Nomadic Dairy is starting 2022 with the launch of a new, limited edition, flavour for its best-selling Yogurt & Oat Clusters range.
Honeycomb and Chocolate features an indulgent combination of honeycomb pieces and chocolate oat clusters, paired with a separate pot of Nomadic’s live yogurt.
The flavour will be stocked by a raft of retailers, including Boots, Costcutter, Nisa, Sainsbury’s and Spar.
It’s the first in a rolling programme of limited edition flavours through the year – and could also become a permanent addition to Nomadic’s range.
The SKU joins the company’s existing four-strong line-up of Yogurt & Cluster flavours and is launched as it maintains its position as the No.1 yogurt brand in convenience (IRI, Total Convenience, Value Sales, 31/10/21).
Honeycomb and Chocolate will, says Nomadic, firmly satisfy three ongoing and complementary consumer demands – indulgence, health and comfort (FMCG Gurus Evolution of Snacking Trends, 2021).
Bethan Miles, Brand Manager at Nomadic Dairy, said:
“Our Yogurt & Clusters range has been a runaway success for years now, but our market research recently found that customers wanted to see new flavours. It therefore made sense to create this deliciously indulgent limited edition – especially given the high demand for such flavours across all food categories.”
Nomadic Dairy Honeycomb & Chocolate Yogurt & Oat Clusters, 169g, RRP £1.55.
Source: Nomadic Dairy
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