Nomadic Dairy Launches Major Advertising Campaign

Urban Campaign Targets Returning ‘On-The-Go’ Consumers

Nomadic Dairy Launches Major Advertising Campaign

Nomadic Dairy is welcoming people back to work with the first stage of an urban-focused, out-of-home, ad campaign that includes tube and train stations. Themed “Yogurt Made Good To Go”, the six-figure campaign supports Nomadic’s best-selling Yogurt & Oat Clusters range and is predicted to generate over 50 million opportunities to see. Initially concentrated on […]

Nomadic Dairy Goes Vitamin D Positive For Yogurt

New Yogurt+ Range Addresses The ‘D-Deficit’

Nomadic Dairy Goes Vitamin D Positive For Yogurt

Nomadic Dairy is introducing Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D.    Designed to counter what Nomadic calls the ‘D-Deficit’ – the shortfall of Vitamin D in most Briton’s diets – the yogurts are also high in protein, with the naturally healthy qualities […]

UK’s Top Two Breakfast Yogurts Go Into Multi-Packs

First-Ever Multipacks From Nomadic Dairy

UK’s Top Two Breakfast Yogurts Go Into Multi-Packs

Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI).  The new packs not only tap into the increase in less […]

Nomadic Launches New Breakfast Bircher

Variant Goes Straight Into Co-op, Nisa and Costcutter

Nomadic Launches New Breakfast Bircher

Nomadic Dairy, has launched a Chocolate and Vanilla Breakfast Bircher – joining its existing Blueberry flavour.   Together, the products will be available in over 740 Co-op stores, priced £1.35/150g pot. Both are also going into Nisa and Costcutter, nationally.  The pots are a great source of protein, with rolled oats soaked in Nomadic’s live yogurt […]

Nomadic Ditches 240 Tonnes Of Plastic

Fast-Growing Yogurt Brand Invests £2.7m In New Packs

Nomadic Ditches 240 Tonnes Of Plastic

One of the fastest growing yogurt brands in the UK, Nomadic Dairy has invested £2.7m in new packaging that removes 240 tonnes of plastic annually from its supply chain. The new packaging for its best-selling yogurt and oat clusters range (featuring two of the UK’s biggest-selling SKUs in convenience) comes as the brand continues to […]