Nomadic Dairy has made its first foray into a significant non-yogurt category with two protein puddings, launching this week in SPAR stores nationwide. The two flavours – vanilla and chocolate – will then go into Morrisons in early January 2023. Each 200g pot contains 20g of protein, is low in fat and contains no added […]
Brand Celebrates its Home of County Donegal
Nomadic Dairy Launches First-Ever On-Pack Promotion
New Honeycomb and Chocolate Flavour Joins Yogurt & Clusters Range
Nomadic Gets Buzzy For The New Year
Nomadic Responds To Rise In Breakfast Occasions With Two New Bircher Flavours
Urban Campaign Targets Returning ‘On-The-Go’ Consumers
Nomadic Dairy is welcoming people back to work with the first stage of an urban-focused, out-of-home, ad campaign that includes tube and train stations. Themed “Yogurt Made Good To Go”, the six-figure campaign supports Nomadic’s best-selling Yogurt & Oat Clusters range and is predicted to generate over 50 million opportunities to see. Initially concentrated on […]
New Yogurt+ Range Addresses The ‘D-Deficit’
Nomadic Dairy is introducing Yogurt+, a range of twenty yogurts and yogurt drinks across four formats that are boosted with 100% of an adult’s vitamin D. Designed to counter what Nomadic calls the ‘D-Deficit’ – the shortfall of Vitamin D in most Briton’s diets – the yogurts are also high in protein, with the naturally healthy qualities […]
First-Ever Multipacks From Nomadic Dairy
Nomadic Dairy has launched its first multipack format, with two of its Yogurt and Oat Cluster flavours going into three-packs. The pair – Strawberry and Chocolate – are the UK’s best-selling breakfast yogurts and the top two yogurts in the convenience category (source: IRI). The new packs not only tap into the increase in less […]
Variant Goes Straight Into Co-op, Nisa and Costcutter
Nomadic Dairy, has launched a Chocolate and Vanilla Breakfast Bircher – joining its existing Blueberry flavour. Together, the products will be available in over 740 Co-op stores, priced £1.35/150g pot. Both are also going into Nisa and Costcutter, nationally. The pots are a great source of protein, with rolled oats soaked in Nomadic’s live yogurt […]
Fast-Growing Yogurt Brand Invests £2.7m In New Packs
One of the fastest growing yogurt brands in the UK, Nomadic Dairy has invested £2.7m in new packaging that removes 240 tonnes of plastic annually from its supply chain. The new packaging for its best-selling yogurt and oat clusters range (featuring two of the UK’s biggest-selling SKUs in convenience) comes as the brand continues to […]
Following five year’s double digit growth and after becoming the No.1 adult yogurt brand in the GB Convenience category (IRI, MAT to 14/7/19), Nomadic Dairy is moving forward with a new look and an addition to its layered yogurt range. With total UK market sales of £20.9m, the Irish yogurt maker is bucking the trend […]