Fair Trade USA launches campaign to increase awareness of Fair Trade and deliver record impact to farmers and workers across the globe
Fair Trade USA, the leading certifier of Fair Trade products in North America, kicked off the ninth-annual Fair Trade Month today with the launch of a campaign that underscores the power consumers have to make every purchase matter. In 2012 alone, more than 120 new Fair Trade Certified™ products were launched, making it possible for shoppers to find the label in nearly every aisle of the grocery store, in restaurants and cafes, as well as online.
Throughout the month of October, ethically-minded consumers, retailers and brands will unite to celebrate and promote the benefits of Fair Trade. A combination of educational events, in-store sampling programs, online initiatives and community gatherings will help increase awareness and sales of Fair Trade Certified products, ultimately leading to greater impact for farmers and workers in developing countries.