Award-winning Food, Drink, Hospitality & Travel communications agency, Palm, has been appointed by Daioni Organic to deliver an integrated PR, influencer, social media and digital advertising campaign, that will support the brand in growing sales and distribution.
The focus of the campaign will be to educate the market on Daioni Organic’s unique offering. The brand produces Good Dairy products, that have a higher-than-average nutritional profile compared to conventional milk, and that are good for the people that drink them, good for the environment and good for the community too.
Daioni Organic is a family owned producer of premium organic products, based in the beautiful countryside of Pembrokeshire, Wales. Its range of great-tasting and nutrient-dense Good Dairy products include Fresh and Long-Life Organic Milk, a range of organic and Fairtrade Ready to Drink Coffee Drinks and a line of Flavoured Organic Milks. Each one is bursting with goodness: Daioni Organic’s organic milk is higher in antioxidants and is a source of key nutrients, such as Omega 3, Vitamins A, C and E, and minerals, including calcium, magnesium and iron, making them a great choice for individuals looking to optimise their nutrition.
Daioni Organic has a large international footprint, but Palm’s campaign will focus on building sales and retailer partnerships in the UK, where the brand is already stocked in a number of outlets, including Co-op Food, Holland & Barrett, Whole Foods Market and Amazon.
The campaign will drive trade with the business’ existing customer base and connect it with new consumers, to which the health, taste and ethical and sustainability credentials of Daioni Organic’s products will have huge appeal.
The campaign will drive awareness and endorsement from media outlets and with influencers, whilst Palm’s in-house photography, videography and social media service will deliver digital advertising and brand building, storytelling content.
Palm Co-Founder, Liam Keogh, says: “Daioni Organic is Palm’s first new client of 2021 and we’re thrilled to kick off the year with this exciting campaign. Daioni Organic has an extremely compelling proposition and one that is unique in the market. It produces Good Dairy products that are superior to conventional milk and meet the needs of the 2021 consumer, which is looking for great tasting, health-centric products with ethical and sustainability credentials.
“Palm’s campaign will work across PR, influencer, social media and digital advertising to educate the market on this exciting offering, raising awareness to support sales and distribution growth.”