Just in time for National Pepperoni Pizza Day (20th September, 2024), Papa Johns has launched a Pepperoni Pizza Diffuser, as research revealed that one in four (24%)1 students said the smell of fresh pizza helped reduce stress.
Splendid Communications, the leading PR agency on the campaign, supported the launch with new research, which found that almost nine in ten students (87%)1 experienced stress during their studies, and while 98%1 admitted to feeling stressed at some stage during their university experience.
To coincide with Freshers Week and in a bid to help students destress and truly relax, the brand launched its first home diffuser inspired by its bestselling pizza, the Pepperoni Pizza Diffuser by Papa Johns, as 88%1 of students considered scent diffusers as a technique to reduce stress and enhance their home ambience.
The research showed that scents can have a positive influence on student stress levels – more than half of students said scents helped them relax and unwind (54%1), along with 47%1 believing they made them feel happy and comforted and that a scent could bring back memories of a childhood home (21%1) and of happy moments with friends (17%1).
Speaking about the campaign Alec Samways, CEO of Splendid Communications, said: “I think we can all agree the smell of pizza is comforting, warm and welcoming. I suspect it reminds a lot of people of fun times with friends and family at home which is an instant de-stresser. I had no idea you could package that smell into a reed diffuser, but we worked with the Papa Johns’ innovation team and their suppliers to develop the scent and it’s certainly making me feel happy but maybe a bit hungry too!”
Rebecca Carroll, a spokesperson for Papa Johns UK said: “We’ve offered students great deals over the years so they can grab a delicious pizza, but we wanted to go one step further this Freshers Week by also helping them to destress and unwind at home all day, every day. The Pepperoni Pizza Diffuser is one of a kind and we can’t wait to get it into people’s hands.”
1 A study of 1,000 UK adults and 250 UK students from OnePoll Research from 30th August – 3rd September 2024.
Source: Splendid Communications
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