In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped.
Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and then linked those trending searches to relevant, meta and unskippable 6 second ads.
Launching 50 targeted films across YouTube, the data-driven approach saw the tailormade campaign surpass all industry benchmarks at 98.7M impressions, 45.5M unique viewers and 14.8% recall within only few weeks.
Once again, KitKat proved that the more respected and relevant the ad break, the more welcomed it is by viewers.
Agency : Publicis Middle East / Dubai
Executive Creative Director : Rana Najjar
Creative Director : Mohamed Bareche
Copywriter : Hani Mohsen
Art Director : Mohamed Youssef El Naggar
Art Director : Saaniya Abbas
Planning director : Jala Fawaz
Digital & Social media director : Wassim Haddad
Client services director : Maya Khammar
Associate Director : Abdel Rahmane Hassouna
Senior communication executive : Sabine Abdallah
Production house : Prodigious
Head of TV production : Wael Said
TV Producer : Mayssa Mohamed Ali Al-Azem
Client : KitKat/Nestle
Business Executive Officer : Emile Douaihy
Brand Communication Manager : Mayssa Abed
Brand Manager : Ghaith Hamed
Brand Manager : Ziad Jabi
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