Partnering with YouTube, KitKat puts the ‘break’ back in ad break.

In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. 

Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and then linked those trending searches to relevant, meta and unskippable 6 second ads.

Launching 50 targeted films across YouTube, the data-driven approach saw the tailormade campaign surpass all industry benchmarks at 98.7M impressions, 45.5M unique viewers and 14.8% recall within only few weeks.

Once again, KitKat proved that the more respected and relevant the ad break, the more welcomed it is by viewers.

Credits :

Agency : Publicis Middle East / Dubai

Executive Creative Director : Rana Najjar

Creative Director : Mohamed Bareche

Copywriter : Hani Mohsen

Art Director : Mohamed Youssef El Naggar

Art Director : Saaniya Abbas

Planning director : Jala Fawaz

Digital & Social media director : Wassim Haddad

Client services director : Maya Khammar

Associate Director : Abdel Rahmane Hassouna

Senior communication executive : Sabine Abdallah

Production house : Prodigious

Head of TV production : Wael Said

TV Producer : Mayssa Mohamed Ali Al-Azem 

Client : KitKat/Nestle

Business Executive Officer : Emile Douaihy

Brand Communication Manager : Mayssa Abed

Brand Manager : Ghaith Hamed

Brand Manager :  Ziad Jabi

Source: Publicis

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