KITKAT’s famous slogan “Have a break, have a KITKAT” finally gets a well-deserved 10 days break to celebrate the brand’s 85th birthday in new campaign

In Wunderman Thompson’s global campaign, everyone is invited to help the “Have a break, have a KITKAT” slogan come back reinvigorated, refreshed and ready to face the next 85 years

KITKAT’s famous slogan “Have a break, have a KITKAT” finally gets a well-deserved 10 days break to celebrate the brand’s 85th birthday in new campaign

KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social media competition to help people mark the occasion of KITKAT turning 85 in 2020. The campaign highlights that, at this unique moment, KITKAT will make its most […]

Partnering with YouTube, KitKat puts the ‘break’ back in ad break.

Partnering with YouTube, KitKat puts the ‘break’ back in ad break.

In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped.  Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and […]

KitKat gives a break to technology

KitKat gives a break to technology

Phones that freeze. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you imagine getting over a BILLION requests… Every. Single. Week? Are we not asking too much of technology? Playing on this KitKat launched a campaign showcasing the people behind the […]

KitKat Ruby Launches in UK With Anthem

KitKat Ruby Launches in UK With Anthem

Anthem Worldwide, the global creative agency has continued its partnership with Nestlé to create packaging designs for the highly anticipated KitKat Ruby chocolate bar. The new product which launches in the UK this month, has been developed to target millennial ‘foodies’ who are eager to discover new tastes. Paired with a crisp, light wafer, KitKat […]

KitKat Has a Break from Electricity in Support of Global Energy Conservation Event

KitKat Has a Break from Electricity in Support of Global Energy Conservation Event

J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]

Nestle Debuts Natural Ruby Chocolate in KitKat-Crazed Japan

Nestle Debuts Natural Ruby Chocolate in KitKat-Crazed Japan

Nestlé will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKat, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years. Nestlé struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the […]

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail Teams with Anthem Worldwide for KitKat ‘Live Your Break’ Campaign

Nestlé International Travel Retail (NITR) is continuing its roll out of its ‘Live Your Break’ campaign, initially launched in summer 2017 with global creative agency Anthem Worldwide. The campaign is designed to target four different profiles of Millennial traveller; the Urban City Breaker for city explorers, the Festival Breaker for live music lovers, the Wellness […]

KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign

KITKAT Gives Consumers (and Zombies) A Break From The Usual Halloween Clichés In Campaign

J. Walter Thompson Global and J. Walter Thompson London’s content business PACE has created a Halloween campaign that would have George A. Romero turning in his grave. Instead of brain hungry zombies chasing down unwitting or gullible humans, the global campaign lets the audience take a break from the usual clichés that surrounds the global festival […]

KitKat Wants You to Take a Break from ‘Searching for Love’ this Valentine’s Day

KitKat Wants You to Take a Break from ‘Searching for Love’ this Valentine’s Day

#ValentinesBreak #valentines A post shared by KITKAT (@kitkat) on Feb 14, 2017 at 2:00am PST Following the release of two new radio ads on February 13, KitKat have continued to spread the love on Valentine’s Day with a new spot on the brand’s social channels. Titled ‘Searching for Love’ the video sees a Google search in progress for […]

J. Walter Thompson London Unveil New Valentine’s Day Radio Ads for KitKat

J. Walter Thompson London Unveil New Valentine’s Day Radio Ads for KitKat

Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]

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