Partnering with YouTube, KitKat puts the ‘break’ back in ad break.

Partnering with YouTube, KitKat puts the ‘break’ back in ad break.

In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped.  Guided by user behaviour and data, they pinpointed the 50 most searched topics on YouTube in the region and […]

Together we cooked the difference – New Maggi Campaign by Publicis Dubai

Together we cooked the difference – New Maggi Campaign by Publicis Dubai

With sudden lockdowns across the World, cities, restaurants and roads have emptied – but kitchens have never been fuller. In this extraordinary time, Maggi’s raison d’être ‘Cook the difference’ takes on even more meaning in the eyes and dining rooms of those confined.  In a moving manifesto that toes the line between being inspirational and […]

NESCAFÉ Stay Close From far

To celebrate how we #StayCloseFromFar, Publicis transformed @nescafearabia Instagram grid into a building, made up of different balconies showcasing stories of connections.

NESCAFÉ Stay Close From far

For a Brand that celebrates human connections it was frustrating for Nescafe to see how everyone everywhere was calling for social distancing.  Publicis Dubai took this as an opportunity to celebrate the fact that we are not socially distant at all, on the contrary, we are more socially connected than ever yet only physically distant.  […]