The free-from milk category, is undeniably in rude health (£536m +14.2%) with over 1 in 5 consumers moving away from cow milk; a decision prompted by escalating concerns around health, ethics and the wider environment.
Digging a bit deeper its clear to see that oat milk continues to dominate the plant-based milk landscape, outstripping its rivals largely on account of Oatly and its cheeky ‘pack chat’ with lactose-free soya and traditional nut milks all flailing in its wake.
But here’s the thing, everything’s about to change because whilst almond and cashew milks continue to tread water, Borna Foods have focused their efforts on bringing the king of nuts, the glorious pistachio to the breakfast table, courtesy of lightly sweetened & unsweetened pistachio milks (500ml) that comes complete with added B12 and calcium (from natural sources).
Although historically deemed too pricey for the UK’s increasingly avant-garde alternative milk fixture, it soon came clear that for nut milks to return to the dizzy heights of yesteryear that they needed to pin their hopes on a nut brimming with gastronomic allure, to create a dense, velvety-textured nut drink that’s low in calories yet high in fibre and good nutrition.
This November sees Borna Pistachio milks make their debut in Amazon & Ocado, leaning on the business’s proud health food wholesaler pedigree to reclaim the alternative milk fixtures of major mults, food halls and discerning independent stores.
As a proud London-based producer, Borna Foods is also an active supporter of the capital’s Felix project that works tirelessly to tackle hunger in the capital.
Source: Borna Foods