Conran Design Group re-energises a brand used by generations of mums

Cow and Gate Simply A2 is a first for the UK market: a range of formula milk made with milk sourced from cows that naturally produce A2 protein milk. The new range is priced at a premium, expanding a brand with over 100 years of experience.

Conran Design Group re-energises a brand used by generations of mums

A2 protein milk is shaking up the formula milk market and has already had great success in Australia and New Zealand. A1 and A2 beta-casein is one of the key types of protein found in cow’s milk, and typical cows milk contains both A1 and A2 beta-casein. What makes A2 protein milk different is that […]

Challenger brand, Piccolo, simultaneously kicks off first out-of-home advert and TV debut

Challenger brand, Piccolo, simultaneously kicks off first out-of-home advert and TV debut

Piccolo, the UK’s fastest growing baby and toddler brand, has kicked off a duo of marketing activity with adverts on Sky and an out-of-home campaign all focused on its launch into the formula category. Aiming to steer away from the stereotypical milk adverts that consumers expect and to show the realities of everyday parenting, the […]

Seymourpowell rejuvenates cult classic milk drink Nurishment with modern identity and packaging refresh

Nurishment launches new, modern rebrand to appeal to contemporary audience Seymourpowell creates new bottle variants that help align trusted customer base with new-modern audience

Seymourpowell rejuvenates cult classic milk drink Nurishment with modern identity and packaging refresh

Strategic design and innovation agency Seymourpowell can today reveal the details of its rebrand for UK based functional drinks company Nurishment, unveiling a modern and more approachable identity for one of the UK’s most popular cult drinks. The redesign will be found across its classic tin can units of the fortified milk-based drink, as well […]

Biotiful Dairy Bolsters Kefir Drink Range With The Launch Of Two New Flavours

Mango & Blackcurrant to join the range from May

Biotiful Dairy Bolsters Kefir Drink Range With The Launch Of Two New Flavours

Biotiful Dairy, the UK’s No.1 in gut-friendly kefir drinks and snacks, today announces the launch of two new liquid kefir flavours; ​Kefir Mango ​and ​Kefir ​Blackcurrant. ​The newest additions to the brands successful liquid kefir product portfolio are now available in Morrisons (Mango 500ml, 313 stores, Blackcurrant 250ml, 361 stores) with further roll out planned across major retailers this summer. […]

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.

Arla Finland announces AI app for animal welfare – “We wanted to create the world’s most transparent milk origin journey”

This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm […]

Dairy Farmers of Canada Launches Forward-Thinking Myth-Busting Campaign

Dairy Farmers of Canada Launches Forward-Thinking Myth-Busting Campaign

Dairy Farmers of Canada (DFC) has launched a new campaign that aims to demonstrate to Canadian millennials just how forward-thinking farming practices are in producing dairy products of exceptional quality. This new push is an evolution of an earlier initiative that launched in January 2019, which addressed myths and misconceptions of Canadian dairy and the […]

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]

Chocolate + Milk – Sugar = New Chocolate YAZOO no added Sugar!

Chocolate + Milk – Sugar = New Chocolate YAZOO no added Sugar!

Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]

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