Dairy Farmers of Canada Launches Forward-Thinking Myth-Busting Campaign

Dairy Farmers of Canada Launches Forward-Thinking Myth-Busting Campaign

Dairy Farmers of Canada (DFC) has launched a new campaign that aims to demonstrate to Canadian millennials just how forward-thinking farming practices are in producing dairy products of exceptional quality. This new push is an evolution of an earlier initiative that launched in January 2019, which addressed myths and misconceptions of Canadian dairy and the […]

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Horlicks India’s New ‘Fearless Kota’ Campaign Throws Light on an Important Social Issue

Kota is the biggest hub of the coaching centers for India’s toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and the pain of leaving family […]

Chocolate + Milk – Sugar = New Chocolate YAZOO no added Sugar!

Chocolate + Milk – Sugar = New Chocolate YAZOO no added Sugar!

Milk drink brand YAZOO, is introducing Chocolate to its No Added Sugar range, making it the UK’s first ever No Added Sugar and No Artificial Sweeteners Chocolate Milk Drink. Chocolate is already YAZOO’s best-selling flavour for its core range, but developing a chocolate milk drink with no added sugar and no artificial sweeteners took several […]

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

Anchor Targets Teens with Slam Poetry in its Latest Campaign by Colenso BBDO

To engage a new audience who are skeptical of advertising, Colenso BBDO has launched a new campaign for Anchor which features three poems written and performed by World Champion Slam Poet, Harry Baker. With a degree in mathematics and a sharp mind for science, Baker was an obvious choice to translate the nutritional benefits of […]

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

W+K London Strikes a Deal with Mother Nature in New Arla Organic Campaign

Wieden+Kennedy London releases a new campaign for Arla Organic Farm Milk, the first branded organic product released in the UK by Arla, the farmer-owned dairy company. The campaign film dramatises the relationship between an Arla organic dairy farmer, and the might of Mother Nature. Narrated from Mother Nature’s point of view, we see how this […]

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada Encourages You To ‘Pour A Tall Cold One’

Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip.  The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

No Added Sugar Innovation From Yazoo Brand In Flavoured Milk Drinks

YAZOO, the No.1 flavoured milk drinks brand from FrieslandCampina, is introducing a ground-breaking No Added Sugar milk drink. After more than two years in development, new YAZOO No Added Sugar is expected to generate in excess of £7million incremental sales to the milk drinks category in its first year.   Available to wholesalers and convenience […]

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