April is IBS Awareness Month. With up to one in five people in the UK affected by irritable bowel syndrome (IBS), Low FODMAP, IBS friendly cooking sauce brand, Bay’s Kitchen is highlighting a major opportunity for retailers to rethink how digestive-friendly products are positioned in store – better serving the rapidly growing number of shoppers seeking food […]
Cumbrian bakery Bells of Lazonby is expanding its free-from We Love Cake range with the launch of new Carrot Cake Slices, continuing its focus on delivering classic, much-loved flavours to the gluten-free category. The new We Love Cake ‘Rooting For You: Carrot Cake Slices’ are gluten, wheat and milk free, featuring a softly spiced carrot […]
Mrs Crimble’s, the UK’s number one Free From cake brand owned by Ecotone UK, is innovating in on-trend citrus fruit flavours, with the launch of Lemon Macaroons. With a commitment to showing that gluten-free treats can be fun and tasty, Mrs Crimble’s new Lemon Macaroons are the newest in a line of decadent flavour innovations for […]
Bells of Lazonby’s free-from arm ‘We Love Cake’ will launch three new puddings and desserts targeting the ‘Veganuary’ shopper trend this 2023. The award-winning Cumbrian bakery will release a ‘Choc-a-lot’ pudding, ‘Caramelicious’ Salted caramel and chocolate tart and ‘When life gives you lemons’ lemon tart into Sainsburys stores nationwide from January. The two tarts are […]
Stormbrands Unleashes The Flavour For Morrisons ‘Free From’ Range
Pistachio Milks Seek To Bring Added Appetite Appeal To The Nut Milk Fixture
Red Brick Road has been appointed as lead PR and Social agency by Kinnerton to promote NOMO, the UK’s no.1 free-from chocolate brand in the UK. The agency’s appointment focuses on promoting and raising awareness of the much-loved dairy-free, gluten-free, egg-free and nut-free chocolate range. NOMO’s vision is to create a world where no one, […]
The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]
Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]
Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]