Kinnerton hires Red Brick Road for UK’s no.1 vegan chocolate brand, NOMO

Kinnerton hires Red Brick Road for UK’s no.1 vegan chocolate brand, NOMO

Red Brick Road has been appointed as lead PR and Social agency by Kinnerton to promote NOMO, the UK’s no.1 free-from chocolate brand in the UK. The agency’s appointment focuses on promoting and raising awareness of the much-loved dairy-free, gluten-free, egg-free and nut-free chocolate range. NOMO’s vision is to create a world where no one, […]

Standout Packaging From Free-From Brands Increases Market Share

Standout Packaging From Free-From Brands Increases Market Share

The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]

Waitrose & Partners Unveils New “Free From” Food Range with Branding by Williams Murray Hamm

Waitrose & Partners Unveils New “Free From” Food Range with Branding by Williams Murray Hamm

Williams Murray Hamm (WMH), brand innovation, design and strategy agency, has set out a new creative direction with the launch of Waitrose & Partners’ new Free From range, on sale in stores from 22nd October. Free From is a completely new sub-brand concept within the Waitrose & Partners portfolio, and the first range to launch […]

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Brandon Gives ‘Free-From’ Frozen-Treat Brand Yorica! a Supercool New Identity

Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]

B&B Studio Delivers Dynamic Identity For New Genius ‘Good For The Gut’ Range

B&B Studio Delivers Dynamic Identity For New Genius ‘Good For The Gut’ Range

Free-From bakery category leader Genius Gluten Free has unveiled two wraps as part of a new ‘Good for the Gut’ range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the Genius Fibre Fest Beetroot Wraps and Genius Fibre Fest Kale Wraps. In […]

Millennials’ Focus on Healthy Eating Fuels the Free-From Segment, According to Future Thinking

Millennials’ Focus on Healthy Eating Fuels the Free-From Segment, According to Future Thinking

New research into UK shoppers’ attitudes towards free-from food and drink has revealed that younger consumers choose it as part of a healthy lifestyle choice, rather than due to allergies or intolerances. The study, conducted by research agency Future Thinking, questioned a representative sample of 2,000 Brits and found that almost half (43%) of 16-34-year […]

Pure Helps Ocado Capitalise on the Free From Food Trend

Pure Helps Ocado Capitalise on the Free From Food Trend

Online supermarket Ocado has launched 40 new own brand products across three ranges; Free From, Vegetarian and Vegan, with brand and packaging design by Pure. The new ranges target consumers’ growing demand for foods that are gluten, dairy and meat free. The majority of the newly released products fall into the Free From category, 27 […]

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

We take a look at YORICA! “Free Loving Treats” Designed by Mystery

Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]