Red Brick Road has been appointed as lead PR and Social agency by Kinnerton to promote NOMO, the UK’s no.1 free-from chocolate brand in the UK. The agency’s appointment focuses on promoting and raising awareness of the much-loved dairy-free, gluten-free, egg-free and nut-free chocolate range.
NOMO’s vision is to create a world where no one, no matter what their dietary requirements or restrictions, ever has to miss out on having a sweet treat again. NOMO strives to deliver a product that consumers with dietary restrictions, allergies or intolerances can rely on for an uncompromisingly delicious taste.
Red Brick Road’s remit will be lead agency, with responsibility for strategy and creative across channels, leading with PR & Social and Content. Red Brick Road will also be supporting the launch of other Kinnerton brands in the pipeline.
Commenting on their appointment, Julia Catton, Marketing & Innovation Director of Kinnerton Confectionery said “‘NOMO has quickly become the No. 1 Free-From chocolate brand in the UK and we are looking forward to working collaboratively with Red Brick Road to drive the NOMO brand even further in this exciting, high growth category.’”.
David Miller, CEO of Red Brick Road said “We are hugely excited to create a Following for NOMO. The free-from market only continues to grow and so there is a great creative opportunity to further establish NOMO’s position as the market leader.”
NOMO is available to buy from Tesco, ASDA, Sainsbury’s, Waitrose and Holland & Barrett stores.
Source: Red Brick Road