Customers visiting 7-Eleven stores between September 29 and November 11 in the US, will experience a never-before-seen promotion.
7-Eleven stores’ iconic Slurpee drink is celebrating 50 years of frozen goodness with a Fiftee Partee, and Kellogg’s Pop-Tarts is throwing a “Crazy Good” party with the first-ever Slurpee birthday Pop-Tarts.
“Slurpee and Pop-Tarts are two of America’s most fun food and beverage brands,” said Kathy Hasty, 7-Eleven senior product director. “These two high-spirited brands have an unmistakable draw, and they make people smile. Pop-Tarts brings a fresh element of fun to our year-long Slurpee-bration, and I think Slurpee-lovers will be in for a sweet surprise when they open a package. We want to thank Kellogg for extending our party to Pop-Tarts.”
To make the Slurpee 50! Party extra special, Pop-Tarts is introducing Limited Edition Printed Fun Pop-Tarts in Frosted Strawberry and Frosted Blueberry. Once unwrapped, the Pop-Tarts reveal images of the Crazy Good Pop-Tart characters and Slurpee birthday messages. “The silly antics and attitudes of our Crazy Good characters delight consumers and take this Slurpee collaboration to a whole new level,” adds Gavin Bowyer, Sr. Marketing Director, Kellogg’s.
Consumers can continue the Slurpee Fiftee Partee with a Crazy Good Slurpee 50 Game, a Scratch ‘n’ Win game that provides consumers a chance to win 7-Eleven $50 gift cards.
“Fifty years is a milestone for any brand, and the entire Kellogg’s team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts,” Bowyer said. “This special promotion won’t last long so we encourage people to hurry in and get their Slurpee birthday Pop-Tarts before they’re gone!”