When design firm Force And Form was commissioned to create a unique brand for a new distillery in Seattle’s SODO district, they decided to inject a little bit of mythology into its identity.
Inspired by an old British legend of how Hellhounds wreaked havoc in villages, howling three times before dragging party-goers to the underworld, the design firm decided to call this distillery “3 Howls”, alluding to this myth.
The firm also incorporated various illustrations of these dogs into the labels of these alcoholic drinks, hand-lettering the type of each label to reflect the rich history of distilling.
The diamond-shaped dieline is the finishing touch, framing both modern and traditional design elements in an aesthetically pleasing way.
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