Russian Standard Corporation announced that it has completed its acquisition of Central European Distribution Corporation, adding more than a dozen brands to its portfolio and vaulting Russian Standard to the position of second-largest vodka producer by volume in the world.
The consolidated company has significant scale and breadth on a global basis, with over 34mn 9L cases of products sold annually. Russian Standard is also now one of the world’s leading integrated spirits beverage and sparkling wine businesses with distilleries, production facilities and distribution centers spanning Russia, Poland, Hungary and Italy.
Russian Standard’s new brands include Russia’s Green Mark, Parliament and Zhuravli, as well as Poland’s Zubrowka, Absolwent and Soplica – all domestic market leaders in their price segments. These best-selling vodka brands complement Russian Standard Vodka, the company’s flagship premium brand.
“We now have the most authentic and beloved vodka brands in the most important vodka homelands – Poland and Russia,” said Roustam Tariko, Founder and Chairman of Russian Standard. “As the vodka category continues its global growth, our diverse portfolio will be able to satisfy the taste of consumers around the world, from price conscious to premium.”
Building on its global production and distribution platform with sales in more than 75 countries, Russian Standard plans to significantly increase the export of its newly acquired brands, capitalizing on rising consumer demand for authentic spirits. At the same time, Russian Standard will benefit and learn from strong brands acquired in Poland, one of the world’s most historic vodka markets.
“With this acquisition we have fully invested in CEDC’s brands, in their history and in the people who make them,” Roustam Tariko continued. “As we move forward, we expect to have many opportunities together. We have greater potential as one company, with complementary brands, segments, import portfolios and export markets.”
The acquisition, which was completed through one of Russian Standard’s affiliates, Roust Trading Ltd., also expands Russian Standard’s footprint as a leading importer of alcoholic beverages.
In Russia, Poland and Hungary, the company represents many of the well-known spirits brands, such as Remy Martin , Jagermeister, Grant’s, Campari, Cinzano, Jim Beam, E&J Gallo, Carlo Rossi and Concha y Toro.
The Russian Standard portfolio also includes Gancia, the legendary Italian sparkling wine, in which the company acquired a majority stake in 2011.