The Hershey Company Collab Brings a Flavor Explosion to Stores Nationwide After Slam-Dunk Success of Shaq-A-Licious XL Original and Sour Gummies
Shaquille O’Neal, basketball legend and self-proclaimed “biggest kid in the candy store,” is lacing up for another sweet win. Introducing Shaq-A-Licious XL Gummies in sneaker shapes, the new addition to his popular Shaq-A-Licious XL Gummies line which launched in 2024 in partnership with The Hershey Company. Shaq-A-Licious XL Gummies in sneaker shapes are now available at retailers nationwide.
Crafted to match O’Neal’s appetite for bigger bites and bolder flavor, these XL-sized, sneaker-shaped gummies are a tribute to his larger-than-life personality and legendary shoe size of 22. The new lineup features three punchy flavors: mango (orange), lime (green), and strawberry (red). The new gummies join the fan-favorite Original and Sour varieties.
The new gummies are a nod to O’Neal’s SHAQ Footwear brand, made in the shape of his best-selling sneakers. The second generation of the best-selling gummies, now in a new shape, are inspired by both O’Neal’s time on the court and fierce dedication to the sneaker and basketball community.
Following its launch in 2024, Shaq-A-Licious XL Gummies became Hershey‘s #1 sweets launch of the year, with over 11 million units sold. The Shaq-A-Licious line, including the new sneaker-shaped gummies, was ideated, developed, and taste-tested by the Big Man himself. The brand has quickly become a standout in the sweets aisle thanks to its bold flavors, playful shapes, and oversized treats.
Photo credit James Mercari for Authentic Brands Group
“Shaq-A-Licious started with a big idea—make candy that’s bold, fun, and full of flavor. Now we’re stepping it up with sneaker-shaped gummies and three wild new flavors for gummy lovers everywhere,” said O’Neal. “I’ve been part of this from the start, from the flavors to the shapes, and I’m proud of how far we’ve come. This is just the beginning.”
The full Shaq-A-Licious XL Gummies lineup now includes:
- NEW! Shaq-A-Licious XL Gummies in sneaker shapes: Sneakers molded after the iconic SHAQ sneaker in bold mango (orange), lime (green), and strawberry (red) flavors.
- Shaq-A-Licious XL GummiesOriginal: Gummies shaped like Shaq’s face in vibrant blue and purple packaging, featuring peach, berry punch, and orange flavors.
- Shaq-A-Licious XL Gummies Sour: A tangy trio of shapes and flavors inspired by Shaq’s legendary nicknames — Diesel, The Big Cactus, and The Big Shamrock — in pineapple, mixed berry, and watermelon flavors.
All three Shaq-A-Licious XL Gummies varieties are available now at retailers nationwide.
“Shaq-A-Licious XL Gummies isn’t just a candy, it’s a brand with serious momentum. The response to our first launch was huge, and the new sneaker-shaped gummies are our way of keeping that energy going,” said Vivek Mehrotra, Senior Brand Manager, Shaq-A-Licious, The Hershey Company. “This is about more than flavor; it’s about building something fun, lasting and larger than life.”
For more info, visit: https://www.hersheyland.com/shaqalicious
Source: The Hershey Company
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