SKYY Vodka Introduce Two New “True-To-Fruit” Flavours

SKYY_Infusions_HoneycrispApple_TropicalMango-e5c48f463833a534ab6aecf08c125d2cSKYY Vodka, the American-made vodka steeped with the innovative and progressive spirit of California, is expanding its popular Infusions line, adding two new flavours to its portfolio: SKYY Infusions Honeycrisp Apple and SKYY Infusions Tropical Mango. The award-winning lineup of innovative vodkas continues its focus on “true-to-fruit” flavours, providing consumers with an authentic premium product made from natural ingredients for the ultimate cocktail experience.

SKYY’s progressive spirit means selecting only the finest natural ingredients to capture the essence of each fruit flavour. With apple remaining one of the top trending flavours in the US throughout food and beverage, SKYY looked to the juicy Honeycrisp, an apple variety with a cult-like following, to create a delicious vodka with a crisp and balanced sweet-tart flavour — making it the first vodka of its kind on the market. SKYY Infusions Honeycrisp Apple mixes well with ginger beer for famed bartender and Global SKYY Ambassador Otis Florence’s signature “Ginger Crisp” cocktail.

Mango, popular around the world, is a flavour trend that is on fire here in the US. For cocktail lovers caught up in mango-madness, SKYY Infusions Tropical Mango offers sweet, ripe, tropical fruit aromas and distinctive mango taste for a long, smooth finish. Combine with limeade made from freshly squeezed limes for a “Mango Zinger,” an easy and ideal cocktail for summer.

Consumer demand for natural products has been the driving force behind the success of the SKYY Infusions line. While sales of artificially flavoured and confectionary-themed vodkas continue to slide, vodkas featuring natural fruit flavours showed excellent growth across the board in 2015. SKYY Infusions continues outpacing the flavoured vodka category in both volume (+5.9% vs. category +4.5%) and value (+3% vs category +3%) due to its on-trend flavour innovations and ‘true-to-fruit’ taste profile.

“Flavoured vodka made a serious comeback in 2015, thanks to increased sales of ‘true-to-fruit’ flavours,” said Richard Black, Vice President of Marketing, White Spirits & Cordials, Campari America. “In fact, if you were to cut out the confectionary category altogether, you could see flavoured vodka reach double-digit growth once again. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails.”

In support of the launch and SKYY’s on-premise focus in 2016, cocktail recipes, bar tips and creative toasts have been compiled for bartenders in the “The SKYY Book,” the vodka brand’s original take on the cocktail book. The SKYY Book, curated through the lens of Otis Florence and industry innovators in markets across the country, is designed to toast some of the most progressive places, interesting people and hidden gems in cities throughout the US.

In addition to the bartender book, SKYY Vodka is supporting the new Infusions launch with a robust 360-degree marketing campaign that includes a national print, digital, and out-of home advertising campaign and a revamped website.

SKYY Infusions Honeycrisp Apple and Tropical Mango join the brand’s existing line of premium flavours, which includes Citrus, Coastal Cranberry, Texas Grapefruit, Pacific Blueberry, Georgia Peach, Vanilla Bean, Moscato Grape, Wild Strawberry, Pineapple, Blood Orange, Dragon Fruit, Cherry and Raspberry.

SKYY Infusions Honeycrisp Apple and Tropical Mango, both 70 proof (35% ABV), will be available this spring in 50ml ($1.99), 750mL ($13.99), 1L ($16.99) and 1.75L ($19.99).

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