Slice Design creates branding and packaging for new vegan tofu chips

Didn’t think you could put tantalising and Tofu in the same sentence? Well think again! Pure Nosh offer unique to the market, hand-made tofu chips that are bursting with fabulous flavours to spice up your snacking like never before!

Slice Design was briefed to create the brand identity and packaging graphics for a new range of Tofu Chips.The brief was to develop a brand identity and packaging design for Pure Nosh that was as one of a kind as their tantalising range of snacks. 

Based on a positioning of ‘Don’t take life too seriously’, Slice Design created pack designs that reflect the brands cheeky and irreverent nature. Pure Nosh’s flavours pack a punch and their chips offer an unrivalled taste experience so it was key the packaging highlighted the individual, bold flavour combinations used and stood out from the crowd. 

The final pack design was rolled out across 4 flavours: Wonderful Wasabi, Brilliant Barbecue, Superb Sour Cream & Chive and Splendid Salt & Vinegar. Each pack has it’s own personality and takes you on a taste adventure influenced by flavour. You’ll have to try it to believe it! 

Alan Gilbody at Slice Design Limited helped to explain some of the design features on pack. 

“We rooted the brand in ‘The new normal in snacking’ and use juxtaposing collages that mirror the surprising combination of tofu and snacking. As Pure Nosh is handmade and quintessentially British, the pack designs are inspired by Monty Python and include humour that is guaranteed to bring a smile to your face!” 

Reesa Halai – Co-founder, Pure Nosh

“We have had an excellent experience working with Slice Design. As a small start up we heavily relied upon them for guidance and expertise. They have been extremely knowledgeable and helpful and really brought our vision to life. We would highly recommend.”

Source: Slice Design

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