During March 2018, women across the country will be celebrated for their vital role in American history. In honour of Women’s History Month, Stacy’s Pita Chips is proud to introduce limited-edition “Rising to the Occasion” original art packaging. The commemorative box set features three powerful designs representing Stacy’s ongoing commitment to stand with women everywhere.
In addition, Stacy’s Pita Chips is “Rising to the Occasion” with a donation to Step Up, an organisation that propels girls in under-resourced communities to fulfil their potential. Stacy’s is dedicated to causes that support and advance women and will donate a total of $100,000 to women’s initiatives in 2018.
“As a brand founded by a strong, passionate, entrepreneurial woman, Stacy’s Pita Chips recognises the importance of female empowerment and ingenuity and is proud to transform our packaging this month to honour women who are ‘Rising to the Occasion’ every day,” said Stuart Beck, senior director of marketing, Stacy’s Snacks.
The new designs deliver a powerful visual message: the mouths represent how women are speaking out to celebrate each other, the lion illustrates women’s ferocious tenacity to advance the equality movement, and the single word Unstoppable underscores how far women can go when they support each other.
The three limited-edition bags are available to purchase as a set online while supplies last. Fans can show their support by uploading a picture with their limited-edition bag on Facebook and Instagram using #risingtotheoccasion #stacys.
Source: Frito-Lay North America