The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.
A 30-second version of the ad, created by Deutsch L.A., aired during the first quarter of the game. The brand used its website, to allow fans to preorder the mystery item and have it delivered to them the day before the Big Game ad debuted.
According to the spot, the new product is going to be bigger than man buns, Tinder, drones, driverless cars, hoverboards and VR. It’s even bigger than some of the celebrities featured in the ad including James Harden and football star Neymar.