Dole Unveils The World’s First ‘Edible Wearable’ Banana At The Tokyo Marathon

Dole Unveils The World’s First ‘Edible Wearable’ Banana At The Tokyo Marathon

Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]