BMB Launches The Big Knit In A New Social Campaign For Innocent
innocent has enlisted creative agency BMB to launch its 2021 Big Knit campaign with a set of social films featuring some very talkative sheep. Now in its 18th year, the Big Knit Campaign asks the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for every woolly creation, which […]