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Home»Posts tagged with»25-Year History

How Carlsberg Created The Best Fan Beer In The World

By Newsroom on September 29, 2017   Alcoholic, Beverages, Latest, Launches, Marketing  

How Carlsberg Created The Best Fan Beer In The World

As one of the main ingredients in beer, hops impart vital flavour and aroma. To celebrate its 25-year partnership with Liverpool FC, Carlsberg has brewed a fan beer from hops unlike any other. Scientists from the Carlsberg Research Laboratory have cultivated special hops using footage of 25 years of Liverpool matches and the sound of […]

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