Coca-Cola’s New Ad Campaign Is Spread Across 61 Different Websites

By Newsroom on April 25, 2013   Advertising, Beverages, Innovation, Latest, Marketing, Non Alcoholic, Promotions  

‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]