Last week, following the latest annual release of new emojis on iOS and Android, which saw the introduction of a lime wedge, Corona announced a pledge to create a Corona bottle emoji, then lock it away, never to be seen or used. The beer brand, part of AB InBev UK, renowned for its crisp taste, […]
Stella Artois, one of the world’s best-selling Belgian beer, unveils their limited edition packaging and Christmas gifts to make festive gatherings even more magical in 2016. Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to ‘Host One to Remember’ this festive season with a number of gift […]
AB InBev UK is rolling out new packaging across the UK to contain full ingredient and nutritional information for its beers – with ‘King of Beers’ Budweiser and German favourite, Beck’s marking the first big names to incorporate the changes. The information will be available per 100ml as well as per serving size and will cover: energy […]
Corona’s long-standing association with the beach will be amplified by a special out of home (OOH) experiential activity in London’s Old Street, and digital activations across a further four locations. The OOH activity taking place at Old Street will implement an extended creative technique, with extra-large 3D Corona bottles emerging from the panels and a […]
Beck’s Vier has partnered with light artist Michael Bosanko and Time Out to launch its #CaptureTheNight campaign, celebrating the arrival of 24 hour tube travel in London from September. The Beck’s Vier #CaptureTheNight campaign will call on creative Londoners to capture unique photographs that celebrate the city after nightfall and be in with a chance […]
The Football Association has announced a new long term agreement with Budweiser, which will see the iconic brand become the Official Beer Partner of The FA Cup until 2018. FA Commercial Director, Stuart Turner, added: “This is fantastic news for The FA Cup. We are delighted to be continuing our relationship with Budweiser with a […]
Belgian Abbey beer Leffe, has launched two new variants in the UK, Leffe Ruby and Leffe Nectar, as the brand continues to grow the abbey beer category. Available in 750ml bottles, the two new variants join Leffe’s core range of Blonde and Brune to complement the increased demand for innovative flavours and interesting tastes in […]
Stella Artois Cidre, the UK’s best-selling premium apple cider brand in the off-trade is bringing a new Raspberry variant to UK consumers from this month. Available across both on and off trade, new Stella Artois Cidre Raspberry will be available in 500ml and 330ml bottles. The new Stella Artois Cidre Raspberry has been carefully crafted […]