Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by strategic brand design agency BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since, appetite for Asian food has increased dramatically with people demanding new inspiring tastes and […]
Patak’s has launched its new ‘Tasteful Living’ sponsorship with UKTV. In a deal brokered by 4Sales and Chorus, the campaign will see Patak’s idents feature across UKTV’s food and property programming on Good Food, Really & Home channels for a full year. Chorus, the specialist partnerships division at Maxus, will manage the relationship between Patak’s and […]
Levi Roots Reggae Reggae Sauce has launched a new experiential campaign celebrating the start of the British BBQ season. The activity, taking place at the Birmingham Foodies Festival, supports a new digital campaign and content partnership with UNILAD. The Caribbean Reggae Reggae food experience will take place at the Birmingham Foodies Festival on 3rd-5th June. […]
Tabasco is launching a ‘Brunch’ campaign encouraging London commuters to use the famous pepper sauce as a key recipe ingredient at weekend morning meals. The campaign uses media bought and planned by Maxus UK. The Tabasco ‘Brunch’ campaign kicked off on September 25 and runs for two weeks. It includes a partnership with food blogger […]