This January, Actimel is taking a bold approach to showcase the importance of supporting your immune system, especially during winter. A striking new billboard design, launching in London and Liverpool, will appear as though it has been battered and peeled away by harsh winter weather, creating an impactful visual message for passersby. The billboard’s text […]
For over 25 years, Actimel* has been supporting people’s immune system** every morning. To bring to life this promise with the Gen Z, Actimel is landing on Fortnite to support their immune system in their favourite game. Firstly we see a small potion that bears a striking resemblance to the little Actimel bottle. In Fortnite, players in a difficult position can […]
Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]