For over 25 years, Actimel* has been supporting people’s immune system** every morning.
To bring to life this promise with the Gen Z, Actimel is landing on Fortnite to support their immune system in their favourite game.
Firstly we see a small potion that bears a striking resemblance to the little Actimel bottle.
In Fortnite, players in a difficult position can choose to reinforce their defences with the famous ‘Shield Potions’. These little potions look oddly similar, both in their shape and their effect, to the brand’s iconic bottles. A striking similarity that marks the starting point of the activation’s storytelling: the Immunity Station by Actimel.
THE IMMUNITY STATION BY ACTIMEL, HELPS GAMERS TO REINFORCE THEIR DEFENCES
Wunderman Thompson France joins forces with Apfel, the developer of Zombie Hunter, one of the most trending maps on Fortnite (who also created Winter vs Summer, another major map on Fortnite) to design a giant spaceship: the Immunity Station by Actimel. Sitting at the centre of the map, its sole mission is to give players a little help when facing the enemy.
How? With the help of unusual shield potions that can be found at the base of the ship. In addition to providing a shield effect, these potions also give an extra 30-second immunity boost. A little extra that should make a big difference against a horde of zombies.
1 MONTH OF IMMUNITY TO FIGHT ZOMBIES
The Immunity Station by Actimel will be available exclusively on Zombie Hunter from now until May 04th 2023.
The campaign will be amplified with a series of digital films rolled out on the brand’s ecosystem as well as paid media. Influencers will also produce content throughout the campaign to share with their community and bring as many players over.
If you are thirsty for zombies, see you on Zombie Hunter – Code 7442-9920-5685
*Actimel is bursting with billions of L.casei cultures, calcium and vitamin D and B6
**Vitamins D and B6 contribute to the normal functioning of the immune system.
Source: Wunderman Thompson France