Danone Teams with Dragon Rouge for the Design and Launch of Actimel Fruit & Veg Cultured Shot

Danone Teams with Dragon Rouge for the Design and Launch of Actimel Fruit & Veg Cultured Shot

Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]

LAB Launches Digital Platform and Social Content for Danone’s New Allergy-Friendly Kids’ Product Range

LAB Launches Digital Platform and Social Content for Danone’s New Allergy-Friendly Kids’ Product Range

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]

The evian Babies are Back to Celebrate a New Way of Living Young

The evian Babies are Back to Celebrate a New Way of Living Young

evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]

evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian Launches Reusable Water Bottle Collaboration with Virgil Abloh at New York Fashion Week

evian has revealed its first refillable glass water bottle, designed by the brand’s creative advisor for sustainable innovation design, Virgil Abloh. The reusable bottle was unveiled during New York Fashion Week 2019. Made in collaboration with beverage brand SOMA, the limited-edition 17oz. water bottle is made of glass, with a bamboo lid. A white, protective silicone sleeve features […]

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

Danone Decorates the Streets of Paris Posters to Celebrate a Century of Yoghurt

The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints.  The posters, that were revisited by BETC Paris, were then used […]

Conran Design Group Creates New Global Danone Brand Identity

Conran Design Group Creates New Global Danone Brand Identity

Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity.  The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]

Piranha Bar Gets One Year Olds Rapping For Toddlebox.ie

Piranha Bar Gets One Year Olds Rapping For Toddlebox.ie

Piranha Bar defy reality in new commercial, getting a one year old baby rapping about his nutritional needs for Danone’s Toddlebox.ie platform. Directed by Richard Chaney, the film sees a range of toddlers, or ‘gangster nappers’, from 0-3 years old spitting bars to demonstrate why their first 1000 days of life are a critical window […]

Volvic Continues UK Partnership with Disney on Kids Range

Volvic Continues UK Partnership with Disney on Kids Range

Volvic, the water brand from Danone, is set to continue its UK partnership with Disney, and has introduced new branded collectable water bottles and multipacks designed with popular Disney characters featuring Star Wars, Disney Frozen and Disney•Pixar’s Cars across its kids range. The collaboration, which first launched in 2015, aims to encourage families and children […]

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