McVitie’s highlights how biscuits bring Brits together in new brand campaign
pladis-owned McVitie’s is bringing some of its most iconic brands together for the first time with amulti-million pound campaign packed full of feeling that spotlights the role McVitie’s plays in everyday moments of connection across Britain. The work, developed in partnership with adam&eve\TBWA, builds on the success of ‘There’s Only One’, the 2023 Masterbrand campaign […]