Sainsbury’s Ups Ad War With Tesco Over Value

Sainsbury’s Ups Ad War With Tesco Over Value

Sainsbury’s is once again emphasising the ethical credentials of its own-brand products over Tesco’s with a campaign for its recently revamped budget Basics range. The campaign launches January 15 with a 30-second ad during Coronation Street on ITV. It highlights how Sainsbury’s Basics eggs are not the same price as Tesco’s Everyday Value eggs because […]