Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
Goodfella’s means business. On Monday 1st April, the fastest growing frozen pizza brand rolled out its new marketing campaign: Made with Respect. Produced by Grey London, the heavyweight £4.2m investment is set to be the biggest of any frozen pizza brand in the last six years. Claire Hoyle, Head of Marketing at Goodfella’s, comments: “We […]
Cinema goers across Scotland will have the chance to see Quality Meat Scotland’s powerful Scotch Beef PGI TV advert as it hits the big screen from next week. As part of the £500,000 ‘Know Your Beef’ campaign, the advert aims to highlight the credentials, quality and sustainability of Scotch Beef whilst setting out the facts […]
Bacardi-owned MARTINI announced the launch of MARTINI TIME – a new, fully-integrated brand campaign that will be executed through-the-line from early April. At the heart of the new campaign is the brand’s belief in the power and importance of time spent with friends. MARTINI has invested $15m across advertising, PR and social media in Europe, […]
On a day comprised of pranks and trickery, Mike’s Hard Lemonade is speaking the truth when it comes to happiness. On April 1, the brand announced a summer campaign—The Brighter Times—to celebrate the third year of its “Drink on the bright side” mantra. The Brighter Times, created to combat ongoing news fatigue and instead remind people […]
An elegant woman walks into a bar. She sits at a stool and scans the labels of the bottles in front of her. Suddenly a man appears, dressed in a sharp navy suit. He’s holding a couple of glasses of a spirit on ice. He passes her one and she smiles appreciatively. They clink glasses […]
One of the UK’s favourite cider, Strongbow, is launching a new master brand campaign that celebrates people from all walks of life coming together in the great British pub. Two friends passionately perform the 80s classic ‘Together in Electric Dreams’, and the powerful one minute spot builds to a spine-tingling crescendo as the locals all […]
SodaStream International Ltd., the world’s leading sparkling water brand, released its 2019 April Fools’ video featuring the American astronaut best known for having spent the most time in space on a single mission, Scott Kelly. Scott Kelly introduces the innovation, SodaStreamMe, to the world in an commercial style video. SodaStreamMe is an on-the-go bottle that […]
A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]