Mars, Incorporated has announced an exciting new direction to Galaxy – one of the company’s biggest brands – with a new creative campaign, direction and tone of voice, underpinned with a series of exciting product innovations. Through the new Galaxy Choose Pleasure TV ad, supported by online and social media spend, the brand will inspire […]
At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]
Jacob’s Creek has unveiled its latest global Masterbrand platform, ‘Bring Your Australian’ at its pop-up restaurant on Bennelong Point, overlooking Sydney Harbour and the Opera House. Championing a more contemporary, globally relevant Australian spirit, the platform is supported with a striking new identity, and a fresh colour palette inspired by modern Australia. The ‘Bring Your Australian’ platform is the start of […]
Four’N Twenty has launched its latest communications campaign via BWM Dentsu Melbourne, celebrating its deep connection with sporting fans across the country. From the sofa to the schoolyard, on the sidelines and up in the members’ stands, the humble Four’N Twenty has been “Australia’s Original Fan Food” since 1947. The integrated communications campaign was created […]
The goal of many food commercials is to trigger physical sensations like taste and smell by using the association of sight and sound. Making people feel moved by the faux-burgers they see on the screen so they swing through a drive-through next time they are out is a tried-and-true technique. Burger King’s latest Brazilian ad finds a […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a national out-of-home (OOH) advertising campaign for its new brand L’mon, from the makers of Volvic, a zesty range of sparkling drinks, produced in the UK. Launching end of July, Impero was tasked to deliver an engaging and disruptive OOH campaign […]
Cheese enthusiasts will see their dreams turned into advertising once again for the second phase of “The Cheese of your Dreams”, an integrated campaign for Pilgrims Choice, created by The Beyond Collective agencies, Above+Beyond and Yonder. Building on the campaign debut in 2018, this year’s activity is set to reinforce Pilgrims Choice’s brand mission to […]
Coca-Cola, the Official Soft Drink partner of the Premier League, has unveiled a new version of its ‘Where Everyone Plays’ TVC to welcome the three promoted clubs – Aston Villa, Norwich City and Sheffield United – to the Premier League. The updated advert, directed by Stacey Wall, features fans of each of the newly promoted […]
Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]