Diet Coke is celebrating all things modern in its latest multimillion-pound campaign, “You do you”, featuring two new ads running across digital, social, cinema and out-of-home. Created by Wieden & Kennedy London, the surrealist “Grannies” shows a pair of OAPs ogling 84-year-old Derek via a dating app. One swiping nan says “Not looking for long […]
Bud Light released four new ads just in time for NFL Kick-Off. The new spots by Weiden + Kennedy, highlight Bud Light’s crisp taste and a refreshed Bud Light Platinum. The product-focused spots, “Recline” and “Crispy,” emphasise the crisp, refreshing taste of Bud Light capped off by the Bud Knight out of his armour. Both […]
As children across Europe return to school, ROTHCO, part of Accenture Interactive, launches a mind-bending new campaign for FMCG giant Kerry Foods’ reinvented kids’ dairy snacking range, Strings & Things. Directed by Greg Barth at BlinkInk, the two playful TVCs and radio content cement the new brand name of Europe’s most popular cheese in string […]
McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
A young man stares into a mirror, lost in self-reflection. He’s timid, critical of himself and full of doubts. He yearns for change, but isn’t quite sure how to. As his desperation reaches a critical point, he lets out his frustration with a guttural, alpha male scream. It is a therapeutic moment, as he reaches for […]
From September 2nd to October 6th, Burger King is running a new political event in France as it launches Democratic Burger: the first €2 democratically elected burger. For the first time in the brand’s history, the operation will invite French people to vote for the burger that they want to for €2 for the following […]
HARIBO Germany is launching a series of three new ads for Goldbears, Color-Rado and Phantasia confectionary, created by Quiet Storm. The first executions ‘Farmer’ and ‘Library’ launch on September the 2nd, to be followed by a third spot later this year. This is the latest instalment since the successful launch of the new Kids Voices […]
Armed with hot sauce bottles in their holsters, the Taco Time Time Squad – three time-obsessed taco lovers – are roaming the drive-thru in search of Taco Time customers who are wasting precious minutes by waiting in line. Their mission: To encourage customers to order ahead by downloading the Taco Time NW app. Introduced in […]
Blue 449 has announced the launch of Aviation American Gin’s first UK marketing campaign. The quirky gin brand, distributed by fine spirit importer Marussia Beverages and owned by actor Ryan Reynolds, is known for its tongue-in-cheek personality. The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and […]
Pizza Hut Delivery and Iris have launched a new digital campaign. The campaign, entitled ‘Too good to be true, but true’ is the second installment of the successful ‘Now That’s Delivering’ brand platform created by Pizza Hut Delivery and Iris in January 2019. The campaign focuses on Pizza Hut Delivery’s amazing ‘£5 Favourites Menu’ which […]