Pip & Nut launch their first advertising brand and product campaign with creative partner Who Wot Why, to raise awareness of the brand and their range of nut butters.
In the ‘Superfans’ campaign, Pip & Nut obsessed squirrels bring to life the social posts from equally Pip & Nut obsessed fans. The real squirrels, together with the fans’ authentic testimonials, represent the ultimate nut butter lovers.
Rather than resorting to the advertising norm of creating CGI characters, real red squirrels, living in the Swedish woodlands, take a starring role. Pip & Nut and Who Wot Why collaborated with squirrel photographer and filmmaker Geert Weggen to capture the creatures in their natural habitat. Geert lives amongst these creatures in a wooden hut in the forest. To get them to perform on camera he offers seeds, nuts and peanut butter and a gentle amount of squirrel whispering.
‘The Squirrel Superfans’ campaign runs on OOH sites in London supported by national digital and social media, with both moving and static imagery. A mini-documentary ‘The Squirrel Whisperer’ tells the story of the highly specialised squirrel lover who lives amongst the creatures in the forest.
Pip & Nut is the fastest growing nut butter on the market. It was launched four years ago by Pip Murray at just 26, a keen marathon runner who spotted a gap in the market for natural, no palm oil nut butter.
Pip & Nut founder Pip Murray says: ”I’m super proud to be launching our first advertising campaign starring our favourite woodland creature, the red squirrel. Here at Pip & Nut, we’re proud of our optimistic spirit and our hunger for life (and nut butter, of course!). Our fans really
sum up this jar-half-full kind of attitude, which is why we’re so happy to celebrate them in this campaign. The creative features their enthusiastic quotes alongside a squirrel, the ultimate nut lover, to bring them to life.”
Sean Thompson, Who Wot Why founder and ECD, adds: “Most agencies and clients might shy away from working with a bloke who lives deep in the middle of the Swedish forest and is obsessed with squirrels. Fortunately Pip & Nut and Who Wot Why are all about breaking rules. We are equally stoked with the results.”
Source: PIP & NUT