This fall, Ketel One Family Made Vodka introduces Drink Marvelously, a delightful and imaginative new creative campaign inspired by consumers’ growing desire for better, more thoughtful drinks experiences without the fuss.
Drink Marvelously captures a world where magic surrounds the everyday; a world where everyone is welcome, and experiences are bettered by being together with friends (or charming strangers) who bring joy and laughter.
The campaign is the latest creative expression of the award-winning Dutch vodka brand, whose multigenerational heritage of expertise, innovation and commitment to doing and making things better is, well, marvelous.
Showcasing Ketel One’s signature simple design sensibilities – with a touch of Dutch wit and whimsy – Drink Marvelously will debut during the 71st Emmy Awards Season, with creative appearing at Emmy season events, on television, digital and outdoor media. Ketel One Vodka is the Official Spirits Partner of the 71st Emmy Awards Season.
Developed in partnership with creative agency FIG, the new campaign introduces a series of whimsical, hand-drawn illustrations and animations that invite viewers into a marvelous world – one full of personality, charm and of course, delicious drinks made with Ketel One Vodka. Each piece of creative will bring to life a marvelous moment, real or imagined, creating a little bit of magic and surprise in every scene.
“Drink Marvelously is a departure from what we’re seeing elsewhere in the world of vodka right now,” says Jim Ruane, Brand Director, Ketel One. “But we’ve always viewed ourselves a little differently – our vodka is made in Schiedam, Holland, by the Nolet family, honouring a 328-year, 11-generation distilling legacy – so creating this work excites and delights us. We’re inviting people to an entirely new, marvelous world that’s actually right in front of us. We hope to create a unique sense of discovery and spark imagination instead of simply re-creating familiar occasions and experiences. But the work is truly something to be experienced rather than explained.”
Returning as the Official Spirits Partner of the 71st Emmy Awards Season, Ketel One Family Made Vodka will be introducing the Drink Marvelously campaign by raising a cocktail to television’s finest and celebrating their extraordinary accomplishments in a spectacular year marked by increased diversity, expression and inclusivity in the industry.
Adding some delicious delight to an already exceptional evening, Ketel One tapped Diageo Reserve World Class award-winning mixologist Charles Joly to craft a cast of cocktails that illustrates Ketel One’s commitment to making every occasion a bit more marvelous. Each original serve is composed of globally-inspired ingredients, reflecting the uniqueness and diversity of the Emmy Awards honourees this year.
The cocktail collection will be served at several notable Emmy Awards events, including the Creative Arts Governors Ball events (September 14th and 15th) and Governors Ball, the official post-Emmy Awards telecast party (September 22nd).
To bring the same spectacular cocktail experience to consumers nationwide, Ketel One partnered with home delivery service Cocktail Courier to create a bespoke Emmy Awards cocktail kit, complete with everything needed to create eight Marvelous Mules to share.
The bespoke cocktail kit places the magic of Charles Joly’s expertise in the hands of the home bartender, allowing consumers to Drink Marvelously like television’s finest on Emmy night. The limited-edition Ketel One x 71st Emmy Awards Cocktail Kit is now available nationwide for purchase here.
Drink Marvelously will appear for the first time as 15-second television spots during the Emmy Awards telecast in New York and Los Angeles and will be followed by a national television and digital rollout in October. Outdoor placements will run in Los Angeles surrounding the Emmy Awards Season, and then will extend into other markets including New York, Chicago, Miami and Philadelphia beginning early November.
Source: FIG
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