McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

McDonald’s Big Mac Turns 50 in France with Endearingly Cheesy Retro Campaign

The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]

Walkers and AMV BBDO Want to Know if You’re #SproutLovers or #SproutHaters

Walkers and AMV BBDO Want to Know if You’re #SproutLovers or #SproutHaters

 To launch the new Walkers ‘Festive Flavours’ range, AMV BBDO have created a 20-second film, directed by Knucklehead’s Ben Gregor, to put the people of Britain’s festive palates to the test. In Britain, some people love sprouts. So, Walkers have released Brussels sprout-flavoured crisps for all those avid fans. But, no need to worry […]

Burger King Brazil Wants Opinions, Not Prejudice in Self Aware Video Featuring Social Feedback

Burger King Brazil Wants Opinions, Not Prejudice in Self Aware Video Featuring Social Feedback

 The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two. A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for […]

KFC’s Colonel Gets a Dance Partner to Hawk Chicken and Waffles in New Campaign

KFC’s Colonel Gets a Dance Partner to Hawk Chicken and Waffles in New Campaign

 KFC is promoting Kentucky Fried Chicken & Waffles with a TV spot breaking Sunday that spoofs the famous dance scene from the end of “Dirty Dancing.” The roles of Johnny (Patrick Swayze) and Baby (Jennifer Grey) are portrayed by Col. Sanders and Mrs. Butterworth of Mrs. Butterworth’s syrup, which is now owned by ConAgra […]

Asahi Super Dry Launches a Surreal New World in Latest Campaign by The Monkeys

Asahi Super Dry Launches a Surreal New World in Latest Campaign by The Monkeys

 In a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, ‘Enter Asahi’. In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the […]

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s France’s New Campaign Shows How Happiness is Just a Drive Away

McDonald’s in France is promoting its drive-through experience as a happy place, no matter what each driver’s day has thrown at them. The new campaign by TBWA\Paris is composed of a series of images that reminds people that the drive-through is a small moment of happiness when life can be rough sometimes. The simple-yet-effective illustrations […]

SuperValu Launches Warm and Festive ‘Consider Christmas’ TV Spot

SuperValu Launches Warm and Festive ‘Consider Christmas’ TV Spot

 Following the recent launch of the new ‘All Things Considered’ platform for Ireland’s largest supermarket chain, SuperValu, creative agency, TBWA\Dublin, has followed up with a festive spot that encourages customers to ‘Consider Christmas’. The new TV ad, a cheerful and lyrical spot, reflects the warm and familiar sentiments of the season. The 30-second TVC […]

Baxters Announces Super Advertising Campaign via Leith

Baxters Announces Super Advertising Campaign via Leith

 Baxters Food Group is investing in a significant advertising campaign this winter, which will see the premium soup brand back on television screens for the first time since 2012. The “We Make Super” campaign features a 30 second TV ad created by Edinburgh based Leith, showcasing the quality and skill used in Baxters soups. […]

Squealing Pig Tells More Curly Tales in Latest Campaign by J. Walter Thompson Melbourne

Squealing Pig Tells More Curly Tales in Latest Campaign by J. Walter Thompson Melbourne

 Australian Rosé label, Squealing Pig, has launched a new campaign under its ‘Curly Tales of Squealing Pig’ platform via Treasury Wine Estates‘ global creative agency J. Walter Thompson, Melbourne. Following on from the successful 2017 social campaign, 2018 sees a new chapter of Curly Tales arrive, with the creation of 5 little films for […]

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