Dr. Oetker Ristorante, one of the UK’s leading thin and crispy pizza brand, continues its exciting brand partnership with Channel 4’s popular dating show, First Dates, the partnership is part of a multi-million pound campaign that includes a return to TV with the romantically themed brand advertising and special First Dates ads. Plus in the latest phase, will see one lucky fan win their ultimate Dream Date Night.
The collaboration began in October last year in line with the brand-new series of First Dates, it included a new creative that captured the moment Durham-based Dom surprises his NHS worker wife Amy, with a romantic First Dates-style dinner. The campaign was designed to remind viewers about the importance of making time for romance. And, in true First Dates style, at the end of their date the couple talked candidly to the camera about their evening.
Since beginning the partnership, the brand has already attracted over 345,000 new shoppers in the 12 week period that includes the First Dates partnership, showcasing the success of the collaboration to date.
The latest phase, will kick off on 1st February when Dr. Oetker Ristorante brand advertising once again returns to our screens with new Valentines content created in partnership with Channel 4, featuring the cast of First Dates, plus dedicated social media content and a very special competition in which a lucky fan will have the chance to make their Dream Date Night a reality.
To enter, fans need to head to the Dr. Oetker Ristorante First Dates webpage, where they have to simply submit what romance means to them and ultimately why they deserve to win a dream date night.
Runners up can also win hundreds of delicious Ristorante pizzas along with beautiful bouquets of flowers up for grabs – the perfect addition for a great date night in or Valentine’s Day.
Josephine Skinner, Senior Brand Manager at Dr. Oetker, commented: “We are excited about the next phase of our partnership with Channel 4 and First Dates. The Ristorante brand aims to offer an authentic and relatable Italian pizza experience for couples, perfect for a romantic date night, any night! But we, like our customers, like to dream big – especially when it comes to making those midweek occasions really matter. It’s for this reason that we’ve launched our latest competition, offering people the chance to win their dream date night. Whether it’s a romantic meal at a Michelin Star Restaurant or jetting off somewhere exotic, it’s up to you – it’s your dream date night after all!”