Cheetham Bell helps launch first national TV campaign for British sweet manufacturer Swizzels

Cheetham Bell helps launch first national TV campaign for British sweet manufacturer Swizzels

Cheetham Bell have created a new TV commercial for sweet manufacturer Swizzels to launch their new Great British Puds Chew Bars. It will introduce for the first time –  Mr Swizzels, the eccentric sweet inventor who excitedly reveals how he’s created his latest delicious product. Swizzels Great British Puds – 30 from Cheetham Bell on […]

Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Channel 4 debuts the winner of its Diversity in Advertising Award with Starbucks ground-breaking #whatsyourname advert

Based on real life experiences, the advert portrays a transgender person trialling their new name in a Starbucks store Channel 4 award challenges the lack of representation of LGBT+ people in advertising, with research revealing only 0.3% of all adverts feature a transgender person Starbucks is partnering with charity Mermaids to expand their helpline to […]

Initials Launches ‘It’s Got To Be Galbani’ Come Dine With Me Sponsorship

Initials Launches ‘It’s Got To Be Galbani’ Come Dine With Me Sponsorship

Due to run until mid-August, the activity centres around three new idents for the brand’s first Come Dine with Me sponsorship, premiering on Channel 4. Initials have created nine idents for the activity, featuring three different scenarios in 5, 10 and 15 second clips. Wider campaign elements include radio advertising. Media buying is by Zenith, while Brave […]

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

UK Comedy Favourites Rap Battle it Out on Channel 4 for Coldest of All Time Title, in Coors Light Campaign

Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites. The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. […]

Dr. Oetker Ristorante Returns to UK TV and Continues Partnership with Channel 4’s First Dates

Dr. Oetker Ristorante Returns to UK TV and Continues Partnership with Channel 4’s First Dates

Dr. Oetker Ristorante, one of the UK’s leading thin and crispy pizza brand, continues its exciting brand partnership with Channel 4’s popular dating show, First Dates, the partnership is part of a multi-million pound campaign that includes a return to TV with the romantically themed brand advertising and special First Dates ads. Plus in the […]

Real Bakes Defy TV Food Beauty Standards in Singalong Great British Bake Off Trailer

Real Bakes Defy TV Food Beauty Standards in Singalong Great British Bake Off Trailer

Channel 4 has launched the new TV marketing campaign for The Great British Bake Off in a roadblock across its network, promoting the show’s much-anticipated ninth series. The film celebrates the inspirational effect that the biggest baking show on TV has on amateur bakers across the UK. The cast of lovingly homemade treats including a […]

Bulmers Collaborates with Channel 4 and Jessica Knappett in Celebration of British Variety

Bulmers Collaborates with Channel 4 and Jessica Knappett in Celebration of British Variety

 Bulmers has teamed up with Channel 4 and comedian Jessica Knappett for its first TV campaign in four years, launching on Friday 29th June 2018. The Herefordshire-made cider, famous for the variety of British apples that go into every bottle, is celebrating the very best of British culture – embracing the diversity of people, […]

Maltesers’ Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

Maltesers’ Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

 British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt […]

Asda’s Best. Christmas. Ever.

Asda’s Best. Christmas. Ever.

This Sunday evening, Asda will reveal its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created – Asda’s very own Christmas workshop called The Imaginarium. The integrated campaign was created by Saatchi & […]