Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]
‘Bidai Berri (new journey in Basque language) crossing the mountains’ is a wine produced by Viña Zorzal Wines together with the Eslava wine cooperative, and this new journey is not only literal from Corella, where the Viña Zorzal winery is located, to Eslava, it is a journey that travels through landscapes, uniting two territories in […]
For one of the world’s most endangered birds, 2025 brings a rare moment of hope. The Great Indian Bustard or ‘Godawan’ – a species once on the brink of extinction, with only 100 birds left in its homeland of Rajasthan, has seen its population climb to 173. To honour this fragile but significant rise, Godawan […]
“A Journey Into Portugal’s Enchanted Valley” Boundless Brand Design unveil the third and final edition of Royal Salute’s celebrated Kingdom Collection – a 26-year-old expression finished in Colheita port casks. Building on our long-standing creative partnership, this design continues the series’ mission to celebrate global cultures through richly layered whisky storytelling. Following the success of […]
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]
From Cartier’s panther to Hermès’ horse to Fabergé’s eggs, luxury brands have always turned to nature for inspiration. Its power comes from the universal dualities it embodies, and from the way it awakens our deepest emotions: fragile yet fierce, timeless yet ever-changing, raw yet refined. These tensions mirror luxury’s aim to create objects that resonate […]
Hong Kong-born, London-based fashion designer, Robert Wun, known for his surrealist and avant-garde designs, partners with Johnnie Walker Blue Label to celebrate the Year of the Horse. Johnnie Walker, the world’s number one Scotch Whisky brand¹, today announces a new Johnnie Walker Blue Label limited edition design for Lunar New Year, Year of the Horse […]
Specialist drinks design agency Co-Partnership has launched Priceless, a new take on modern luxury. In a culture obsessed with price, Priceless asks questions. What defines luxury? Can value exist without a price? What’s the cost of craft? What’s a fair price for desire? Built for one-of-a-kind whiskeys, created with master blenders from around the world, bottled purely for […]
Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]
Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose. The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican […]