“A Journey Into Portugal’s Enchanted Valley” Boundless Brand Design unveil the third and final edition of Royal Salute’s celebrated Kingdom Collection – a 26-year-old expression finished in Colheita port casks. Building on our long-standing creative partnership, this design continues the series’ mission to celebrate global cultures through richly layered whisky storytelling. Following the success of […]
Smirnoff, the world’s no.1 vodka² has today announced the global roll-out of its newest campaign, Why Change A Good Thing, with a focus on the brand’s hero product, Smirnoff No.21. The campaign consists of a hero TV spot ‘Laugh’ which is dropping alongside a new suite of assets which will be rolling out worldwide across multiple touchpoints including […]
From Cartier’s panther to Hermès’ horse to Fabergé’s eggs, luxury brands have always turned to nature for inspiration. Its power comes from the universal dualities it embodies, and from the way it awakens our deepest emotions: fragile yet fierce, timeless yet ever-changing, raw yet refined. These tensions mirror luxury’s aim to create objects that resonate […]
Hong Kong-born, London-based fashion designer, Robert Wun, known for his surrealist and avant-garde designs, partners with Johnnie Walker Blue Label to celebrate the Year of the Horse. Johnnie Walker, the world’s number one Scotch Whisky brand¹, today announces a new Johnnie Walker Blue Label limited edition design for Lunar New Year, Year of the Horse […]
Specialist drinks design agency Co-Partnership has launched Priceless, a new take on modern luxury. In a culture obsessed with price, Priceless asks questions. What defines luxury? Can value exist without a price? What’s the cost of craft? What’s a fair price for desire? Built for one-of-a-kind whiskeys, created with master blenders from around the world, bottled purely for […]
Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]
Havana Club, a leader in the world of premium and above rums, has unveiled its latest global creative collaboration, with a limited-edition Havana Club Añejo 7 Años bottle, designed in partnership with fashion powerhouse Martine Rose. The striking new design for the brand’s flagship expression unites Havana Club’s Cuban spirit and craftmanship with Rose’s Jamaican […]
What started as a simple idea has blossomed into reality – Saluti, a limoncello crafted with authentic lemons picked from the lemon hills of Amalfi and inspired by the joy of shared moments. Tasked with transforming an early concept into a market-ready product, Studio Unbound created distinctive packaging that communicates flavour, fun, and authenticity whilst […]
Drambuie, the whisky liqueur brand, has appointed creative social agency That Lot as its social agency of record following a competitive pitch. That Lot is part of The Weber Shandwick Collective (TWSC), the world’s leading earned-first network. Starting this month, That Lot has been tasked with supporting Drambuie by driving consideration among younger audiences, building […]
Guinness Storehouse has relaunched the Yeast Room as part of the Ingredients Experience at the iconic Guinness Storehouse in Dublin, with an innovative new immersive design concept by global strategy and design studio Dalziel & Pow. The award-winning Guinness Storehouse, which turns 25 this year, gives visitors the chance to experience the history and storytelling behind […]
