Imagined and developed with creative agency Fred & Farid Shanghai In a groundbreaking marketing initiative, Guinness has unveiled the innovative Guinness Street Studio, – a campaign developed with Fred & Farid Shanghai – transforming traditional billboard advertising into an interactive consumer experience that has dramatically increased brand engagement and sales across China. The campaign represents […]
Craft cider producer, Gravity Theory, has harvested a crop of new wholesale listings ahead of what promises to be a year of sustained growth for the brand and the category. Drink Warehouse, Venus Wines and Spirits, and Cave Direct are all introducing Gravity Theory to their ranges. They join Matthew Clark, Dayla, Euroboozer, Biercraft and […]
This brand creation for Southwestern Distillery is born from the legend of two nineteenth century Cornish brothers who spent all their time in darkness; mining tin during the day and distilling moonshine at night. Their famous black whisky is now brought to market in a fitting steel tin that shouts of their underground spirit, combined […]
Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop […]
Specialist drinks design agency Co-Partnership has given global wine brand Kim Crawford a timeless glow up. Kim Crawford is the #1 Sauvignon Blanc brand in the US with a portfolio of New Zealand wines that has earned over twenty prestigious 90+ scores from publications like Wine Spectator, Wine Enthusiast, and The Tasting Panel. The aspirational […]
Independent brand design agency Vault49 is pleased to share the details of its partnership with Pronghorn in support of the launch of their new bourbon whiskey Edmonds Honor, an ultra-premium bourbon that celebrates the untold story of Edmond Albius, the overlooked Malagasy prodigy botanist who revolutionized vanilla cultivation through hand pollination in the 1800s. Aged […]
Full Bonsucro Chain of Custody Certification Achieved / Wins First-Ever US Listing Spirited Union, the world’s first botanical rum company, has achieved an important environmental goal – full ‘Chain of Custody’ certification by Bonsucro, the global sugarcane sustainability organisation. The Amsterdam-based company has always championed ethical practices by purchasing, as a member since 2022, Bonsucro-certified […]
1664 Blanc, the premium beer brand, is making a bold statement this season by stepping back into the world of fashion with an innovative campaign by Fold7. 1664 Blanc is pushing the boundaries of what beer can do by challenging convention and merging the worlds of beer and fashion. Not just comparing itself to luxury […]
The Bureau’s work includes brand identity and packaging for a premium non-alcoholic sparkling wine launch Society De La Rassi has enlisted branding agency Blurr Bureau to develop a striking identity for its debut in the luxury non-alcoholic wine space. With an eye on modern consumers seeking both indulgence and intentionality, the agency crafted a design system that blends […]
The ultra-premium dry gin’s visual world has been refreshed under the art direction of the award-winning graphic designer delving back into the craft and eccentric roots of the brand MONKEY 47, the ultra-premium and top-trending* Schwarzwald Dry Gin, has launched a visual refresh that celebrates its pioneering spirit, its Black Forest heritage and its meticulous […]
