A twist on tradition. After eight years in Asia, 1664’s awareness remained low. To make a mark with its identity, and to become more than a beer, the brand needed a place in culture. Guided by its ‘Good Taste with a Twist’ platform, and the belief that true elegance defies expectation, 1664 entered the region’s […]
To celebrate Lunar New Year and the arrival of the Year of the Fire Horse, Highland Park has partnered with creative studio Butterfly Cannon to create a striking limited-edition release, designed to capture the attention of affluent millennial whisky drinkers. Rooted in Highland Park’s wind-swept Orkney home, the design transforms the pack into an experience […]
Grand Marnier, the audacious combination of cognac and orange liqueur, announces the latest evolution of its label design, which sees its iconic look infused with a modern twist. The refreshed bottle features a new palette of vibrant reds and subtle copper shades whilst retaining key elements of the brand’s timeless heritage such as the bottle’s […]
SEVEN BRO7HERS BREWING CO has secured an incredible national listing with Wetherspoons, marking a major milestone for the Salford-based, family-run brewery. From this month, SEVEN BRO7HERS Easy IPA will be available behind the bar in 400 Wetherspoons sites across the UK. The rollout will eventually culminate in a draught listing in all of the 750 […]
On Matchday 8, the busiest night of the UEFA Champions League, Heineken® ran a real-life social experiment in New York to support the launch of its new global campaign, Fans Have More Friends, proving shared fandom can turn strangers into real connections. Heineken® this week launches Fans Have More Friends, a new global sponsorship platform […]
Handcrafted bottles chronicle Henry of Pelham’s winemaking history Every winery has history, but not every winery has a darkroom. To celebrate their rich legacy, Ontario’s #1 winery (National Wine Awards, 2024), Henry of Pelham, converted their underground barrel cellar into a fully functional darkroom where wine lovers could put on a set of aprons and […]
Hopleaf Pale Ale, one of Malta’s most cherished beer brands, has unveiled a bold new visual identity by brand design agency bluemarlin, marking a confident return to relevance for the historic brew. First introduced to Malta in 1928, Hopleaf’s iconic red leaf had gradually lost its presence amid increasingly generic beer design. bluemarlin set out to […]
Dalziel & Pow, the global strategy and design studio, has created a storytelling-led way-finding, retail strategy and design for the new Guinness Open Gate Brewery London. Doors open to the public for Guinness Open Gate Brewery London on December 11th, offering visitors the chance to experience the magic of Guinness across brewing, food, retail, and […]
‘Bidai Berri (new journey in Basque language) crossing the mountains’ is a wine produced by Viña Zorzal Wines together with the Eslava wine cooperative, and this new journey is not only literal from Corella, where the Viña Zorzal winery is located, to Eslava, it is a journey that travels through landscapes, uniting two territories in […]
For one of the world’s most endangered birds, 2025 brings a rare moment of hope. The Great Indian Bustard or ‘Godawan’ – a species once on the brink of extinction, with only 100 birds left in its homeland of Rajasthan, has seen its population climb to 173. To honour this fragile but significant rise, Godawan […]